Olympic Channel and NBC Sports Network to Broadcast Second National Airing of the 2018 Land Rover Kentucky Three-Day Event
Monday, July 16, 2018
Lexington, Ky. - US Equestrian is pleased to share that the 2018 Land Rover Kentucky Three-Day Event (LRK3DE) will be televised for a second time on the Olympic Channel and NBC Sports Network. Relive the excitement of LRK3DE again on the Olympic Channel on May 26 from 3-4 p.m. ET and NBC Sports Network on May 27 from 4-5 p.m. ET. Check your local listings.
The LRK3DE took place April 26-29 at the Kentucky Horse Park in Lexington, Ky. The event is America’s only CCI4* and includes the Land Rover/USEF CCI4* Eventing National Championship.
NBC first aired the LRK3DE on Sunday, May 6, at 2 p.m. ET. This was the 15th time that the Kentucky Three-Day Event has aired on national television, with the 2018 NBC coverage drawing 559,000 viewers (p2+ ratings). The broadcast gained momentum as the program progressed and finished at a high of 705,000 in the final quarter, with viewership up 40% over the course of the 60-minute program. The LRK3DE was broadcast in 55 of NBC’s 56 regional markets.
If you missed the first broadcast from NBC or just can’t get enough of “The Best Weekend All Year,” be sure to tune in to the Olympic Channel on May 26 at 3 p.m. ET and NBC Sports Network on May 27 at 4 p.m. ET to experience the action all over again!
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