Lexington, KY – The United States Eventing Association today announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that will launch April 6, 2010. The United States Eventing Association will be working with the World Games 2010 Foundation, Inc. to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership.  The Association will then receive a portion of the proceeds generated by their membership through these efforts.

“We are very excited to announce this partnership with such a terrific organization as The United States Eventing Association,” said Terry Johnson, Vice President of Marketing and Sales for the Foundation. “This will allow their members to get involved in the 2010 Games and support their Association at the same time.” USEA CEO Jo Whitehouse is delighted that the organization has been invited to participate in this marketing partnership with the World Games 2010 Foundation. “This is a wonderful opportunity for the USEA. Our members are excited that the Alltech World Equestrian Games are taking place on U.S. soil and are eagerly making plans to attend. We look forward to this partnership being a success for everyone.” Click to obtain tickets to the WEG through this promotion About the Alltech FEI World Equestrian GamesThe Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the American Quarter Horse Association. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.