Tip of the Week: Revealing Results From New Horse Industry Survey

Wednesday, April 21, 2010
Posted by bossmare

The latest newsletter from equestrianprofessional.com
From October 15, 2009 through January 31, 2010  American Horse Publications conducted an equine industry survey. The survey was sponsored by Intervet/Schering-Plough Animal Health and Pfizer Health. A total of 11,171 people who own, lease or manage horses in the United States participated. The purpose of the survey was threefold - First  to obtain information about participation, second to identify issues facing the equine industry as a whole and finally to identify issues pertaining to horse health. Here are a few highlights we thought would be interesting to horse professionals around the globe and some details for  those of you here in the states.
Survey Highlights
  • 88.8%  of the respondents were female
  • 63.2 % of the respondents were 45 or older
  • The average number of household members involved with horses was 1.8
  • The average number of horses owned was 5
  • Nearly 60% ride for pleasure and just over 35%  ride competitively
  • On average respondents expected to participate in 5.26 competitions per year
  • 17.4% of the respondents indicated they were horse trainers
  • 8.8% operated a boarding stable
  • 14.1% indicated they were riding instructors
  • 17.4% indicated they were breeders
  • 73.8% of respondents said they are spending more money per horse now than in 2007
  • 70% indicate they will reduce expenditures in other areas of their lives to cope with increased horse keeping costs
  • 25% say they will likely reduce the number of horses they maintain
  • 62.9 % say the biggest issue facing the equine industry is unwanted horses
View the on-line version of this newsletter for more great tips from equestrianprofessional.com