SportHorseAuctions.com Revolutionize the American Dressage Market

Thursday, May 5, 2011
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The highly respected team of Professional Auction Services headed up by SportHorseAuctions.com's Tim and Cathy Jennings has had success over 33 years with events including the auction at the AQHA World Championship Show and the annual Pony auction held at the Kentucky Horse Park during the USEF Pony Finals. Now they have taken their expertise into the American Dressage Market, which will hold the third annual Sport Horse Auction in conjunction with Dressage at Lexington, July 15-17, 2011, in Lexington Virginia. In 2010, the annual sale price was $14,860 with the high selling horse a 2005 G.O.V. mare by Rosenthal commanded a $42,000 bid. With expanded internet advertising, live webcasts of the auction and preview reaching the USA and 8 countries featuring live on-line bidding, the 2011 Sport Horse Auction at Dressage at Lexington (VA) brings to America what Europeans have been benefitting for years. The event limited to 40 horses will be held in the full sized Dressage ring in the Reel Arena at the East Complex at the Virginia Horse Center, July 16, 2011 following the Freestyle competition. Entry deadline for sale horses is June 1. Check out the website for more information.

Is There A Better Way to Sell Sport Horses in North America?


Unlike North America, auctions are widely used for marketing Sport Horses in Europe. The Verbands, state studs and private auction firms have produced quality auctions for decades, and many European breeders and marketers use auctions as their primary sales vehicle. Why has the American market failed to develop a viable auction tradition?

Based on market observations and conversations with buyers and sellers, we have concluded that there are two primary reasons for the limited success of Sport Horse auctions in America.


  • No auctions produced by breed associations or dedicated professionals.
  • Lack of support from Dressage training programs and major breeders.

Any hope for success takes a combination of a professionally produced, high quality auction and the support of industry professionals with high quality horses. The market potential is tremendous, but it will take a combination of experienced auction professionals and knowledgeable sellers to build a foundation for success.

SportHorseAuctions.com has studied what makes Europeans auctions special and is bringing those elements to the American market. We are blending European traditions developed over generations, and the American model used in the best Thoroughbred auctions, to create a cost effective market that Dressage enthusiasts can employ to sell and buy the best quality horses.


Thirty-three years ago we committed to producing the best show horse auctions in America. Our firm has managed over 300 horse auctions in eighteen states with gross sales of more than $185,000,000.00, drawing horses and buyers from all fifty states and fourteen foreign countries. We have sold horses as high as $400,000. And we sold the highest priced show horse sold at auction in North America in 2010 for $300,000. Professional Auction Services produces auctions for AQHA, the largest breed association in the world, and the All-American Quarter Horse Congress, the largest single breed horse show in the world.

But no matter how hard we try or how much we spend, we can't do this alone. This must to be a joint effort and we need your help. So here is the challenge.

Will you help us to develop an American auction market that compares to the best Europe has to offer? If the answer is yes, then contact us for entry information for the Sport Horse Auction with Dressage at Lexington. Your support is crucial.

Tim Jennings


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