Sho Clothes is a Recommended Virtual Vendor
Thursday, November 19, 2009
Sho Clothes, an upscale dressage boutique in Wellington, specializes in the latest and most fashionable dressage apparel for show and play. As the “go to” dressage boutique for dressage enthusiasts from all over the world, Sho Clothes sets the standard in fashion and fun in the dressage community. The Sho Clothes Sho Room, located at 3220 Fairlane Farms Road in Wellington, boasts a wide variety of the finest dressage riding clothes, apparel, jewelry and dressage accessories available. Sho Clothes also offers top-notch customer service in the store, with a knowledgeable staff ready to assist shoppers in their purchase decisions. Dressage enthusiasts all over the world also have the option to shop at Sho Clothes by visiting www.shoclothes.com.
Sho Clothes has been serving the dressage community since 2001 and their mobile boutique has become a fixture on the Florida Dressage circuit. In the past several years, Sho Clothes has expanded to serve riders at the World Cup, Dressage at Devon, Regional Championships and the USET Festival of Champions. Sho Clothes is the result of a partnership between Michele Hundt, an amateur dressage rider, accomplished art director and businesswoman, and Betsy Rebar Sell, a dressage rider who won a Gold Medal at the 1999 Pan American Games. When they decided to pool their talents to provide a premier dressage boutique and website for the equestrian community, both Hundt and Rebar Sell were committed to providing top quality merchandise, uncompromising customer service and making a difference in the dressage community.
For the discriminating and savvy shopper, Sho Clothes carries the latest in riding apparel from Cavallo, Arista, Kentucky dressage, Grand Prix and Pikeur dressage show clothes. They carry gift items and accessories such as beautiful handmade stock ties, stock pins, Carol Ehrlich jewelry and more. Sho Clothes offers a huge inventory of clothing with fabric and color selections that change weekly.
Hundt used her artistic skills to design the Sho Clothes logo, which was inspired by Wonderful Walden, Rebar Sell’s FEI partner for over a decade. Wonderful Walden was her partner when she won the Team Gold Medal at the Pan Am Games in 1999 and the pair also finished 4th in the individual standings. Walden has been a major figure in Grand Prix dressage. His heart, integrity, and consistent show career set an inspirational example for all who know him. For these reasons Sho Clothes considers it an honor to have his image on every Sho Clothes bag that leaves the store.
Sho Clothes is more than just a store, however, thanks to Hundt and Rebar Sell’s strong support of the equestrian community. Sho Clothes hosts a monthly get together for dressage riders called “Shop Talk,” which has become a hot spot for riders to gather to learn from top professionals in the equine industry. Every month attendees can learn something new and meet new people. It’s a wonderful way to enjoy an evening and also learn more about the dressage community in Wellington.
“Shop Talk” has featured a variety of speakers, including Olympian Lisa Wilcox, Betsy Steiner, Barbara P. Richardson, Laura King, Robbie Sanderson, Jean-Pierre Hourdebaigt, Jim Welsh, Kearney Hillard and Lars Petersen to name just a few. In addition to “Shop Talk,” which meets the second Tuesday of each month and is free and open to the public, Sho Clothes holds an annual “Sho & Tell” Expo that draws hundreds of dressage riders, trainers, owners and businesses to the boutique.
“We have had so many well-known dressage professionals and vendors inquiring about speaking at Shop Talk, or sharing their products, that we decided to host an annual Sho & Tell expo to give everyone a chance to be in the same place at the same time,” Hundt said. “At last year’s Sho & Tell we had more than 20 vendors and those attending had the opportunity to visit booths set up by Absorbine® Myoplast®, Saddle Fit by Diane, Paddock Vac, Brooks Brothers, Barbara Bower Photography, Succeed, Grand Prix Feed, TailRx, Oakcroft Trunks and more. The expo was hosted in part by the Gold Coast Dressage Association and Nature’s Table Café in the Wellington Marketplace provided delicious sandwiches, dessert and tea.” This year Sho Clothes will host the Sho & Tell Expo in March. Watch the website for details.
Sho Clothes is also a proud sponsor of the world-class dressage shows held in the Wellington area. In the past they have sponsored
the Sho Clothes Whip Award, which has been won by riders such as Shannon Dueck, Michelle Gibson, Kristy Lund, Janne Rumbough, Mindy Elgart, Jane Springer, Jan Brons and Lisa Wilcox. “Their signature whip is a perfect example of the classic and unique approach Sho Clothes takes to supporting the dressage community,” said Dueck. “In addition to supporting dressage riders of all levels, they always have really exceptional clothes and accessories in their shop.”
Sho Clothes believes in giving back to the dressage community. During the 2010 Wellington Dressage Classic show season in Wellington, Sho Clothes will sponsor the Intermediaire II classes. Sho Clothes also supports the dressage community by hosting exhibitor parties, sponsoring the jog at shows such as the Palm Beach Dressage Derby, and hosting the Dance Your Breeches Off competition and the Best of Show Dog Show.
Sho Clothes always stays one step ahead of the creative curve, including giving their customers at 2009 Dressage at Devon the real “scoop” on the show. Every customer who made a purchase at the Sho Clothes booth was given a feed scoop filled with samples from equestrian companies. “The customers loved the scoops because they were filled with lots of information and great products from manufacturers,” said Hundt, adding that Sho Clothes, along with Der Dau, also sponsored an exhibitors’/competitors’ party at the CenterLine Café during Dressage at Devon. “It was a great evening and we had many ‘thank yous’ the next day,” Hundt said.
Sho Clothes also contributes to the equestrian community by taking an active role in a number of important charities and contributing to several equestrian benefits. Customers visiting the Sho Clothes Mobile Boutique at the 2009 Collecting Gaits Farm/USEF Festival of Dressage Champions were awarded a commemorative Gladstone blue ribbon, but the ribbons weren’t just for show. Sho Clothes not only gave out blue ribbons to their customers, but also donated a portion of all sales to the USET Foundation. Sho Clothes strongly supports the USET Foundation and always looks forward to raising money for the organization.
While the Sho Clothes Sho Room and the mobile boutique are popular spots for dressage fans, the Sho Clothes website gives shoppers a chance to browse through clothing and gifts at their own convenience. Their extensive selection has truly made Sho Clothes the ultimate destination for dressage riders who want the height of fashion, the latest colors, and the perfect coordinates for their ensembles.