Scoop! First US Equestrian Athlete, Dressage Young Rider Gold Medalist Signed On With Nike

Wednesday, March 12, 2014
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Ayden Uhlir and her trainer Christine Traurig celebrate a successful show.
Ayden Uhlir and her trainer Christine Traurig celebrate a successful show.
For those of you attending the USET Solid Gold dinner this weekend in Wellington, Florida, there may be a new buzz in the air. US Dressage rising young star Ayden Uhlir signed a contract earlier this week to become Nike's first US Equestrian Athlete! What this may mean for dressage and the chance for our industry to mainstream, might be a hot topic over dinner. This is the first time Nike has recognized equestrian sport. The Nike logo is prominent thoughout the Olympic Games, and soon we will be seeing it appearing in traditional and also uniquely creative ways in competition and images where Uhlir will be appearing. Sheryl Shade of Shade Global a world class sports agent who just returned from the winter Olympic Games in Sochi represents clients such as Nastia Luikin, Shawn Johnson, Erin Hamlin, Ken Burns, Bela Karolyi and Nick Goepper and now Ayden Uhlir. Shade will be in attendance with Ayden this weekend. Sheryl, who now represents Ayden sees great possibilities for mainstream marketing dressage with the talented Young Rider Gold medalist.
Ayden Uhlir "branding" Sjapper with the Nike logo
Ayden Uhlir "branding" Sjapper with the Nike logo
Uhlir will be travelling from Carlsbad, California where she has been training with Christine Traurig. Long time participant in the Developing Dressage Youth program managed by Robert Dover and Lendon Gray, Uhlir has come up through the ranks winning the North American Junior Young Rider Gold Medal in 2012, and then went on to capture the Gold in the North American Young Riders Championships in 2013, as well at the USEF Young Rider National Championships on her own Sjapper, a KWPN gelding by Contango.

See all articles on Ayden Uhlir as DressageDaily continues to follow her career.