Rolex Watch U.S.A. Unveils New Rolex Kentucky Three-Day Event Logo

Lexington, KY - Rolex Watch U.S.A., title sponsor of the Rolex Kentucky Three-Day Event, has recently unveiled a new logo in celebration of this renowned competition.  A longstanding supporter of premier sporting events worldwide, Rolex creates distinctive logos to celebrate its title sponsorships.

A simple yet sophisticated design, the Rolex Kentucky Three-Day Event logo uses bold typeface in signature Rolex green to prominently display the event name.  A silhouette of horse and rider leaping over an obstacle adorns the logo's left side. The obstacle, represented by a gold bar, is emblazoned with four stars paying homage to Rolex Kentucky's status as the only Four Star event in the Americas.

Robin Cravens, President of Equestrian Events, Inc., the organizing body for Rolex Kentucky, states: "We are most pleased that Rolex Watch U.S.A. has presented to us this specially designed logo to identify the Rolex Kentucky Three-Day Event throughout the world. The long-standing and continuing partnership between Rolex Watch U.S.A. and Equestrian Events, Inc. to put on the best Three-Day Event possible is exemplified in this logo. We look forward to using it for many years to come."

For more information or to purchase tickets to the 2010 Rolex Kentucky Three-Day Event, being held April 22-25 at the Kentucky Horse Park in Lexington, please visit the Rolex Kentucky website at www.rk3de.org. Orders may be made online by clicking the Buy Tickets Online link or by selecting Ticket Information on the left hand menu and then Order Form at the bottom of the list.  Completed forms can be returned by via mail or fax (859-254-5116) to Equestrian Events, Inc. To place phone orders call 859-254-8123. To receive a printed brochure, please send name and mailing address to EEI at P.O. Box 12110, Lexington, KY 40580-2110. Complete ticket option information is provided under Ticket Information on the website and in the brochure.

Rolex Kentucky 2010 will serve not only as the primary U.S. Selection Trial for the Alltech FEI World Equestrian Games (WEG) in September, but also as the World Equestrian Games Eventing Test Event. In addition, World Equestrian Games Test Events, named Kentucky Cup events, for Dressage and Show Jumping will be held prior to, during and immediately following Rolex Kentucky. The Rolex Kentucky website also provides a schedule of all events, pricing and ticket information.