Rolex Kentucky Three-Day Event And Lexington Promote Recycling at Event

Tuesday, April 21, 2009

LEXINGTON, KENTUCKY-April 20, 2009- The 2009 Rolex Kentucky Three-Day Event and Lexington's Department of Environmental Quality (DEQ) are teaming to expand recycling at this year's competition, April 23-26 at the Kentucky Horse Park.

Eventing fans will not only watch the world's best horses and riders compete, but also find opportunities to recycle materials and keep waste from ending up in a landfill.  Equestrian Events Inc. (EEI), the non-profit organization that produces the event, and Lexington's Division of Waste Management (DWM) have been identifying ways to improve recycling.

"We are pleased to have the opportunity to work with the event organizers during Earth Week and provide fans and vendors with the ability to recycle more waste materials this year," said Cheryl Taylor, DEQ commissioner. "With more than 100,000 spectators, it is critical that we take advantage of every opportunity to make the event as environmentally-friendly as possible."

"We are thrilled to work with the city of Lexington and the Department of Environmental Quality to minimize the environmental impact of our event," said Jane Atkinson, EEI Executive Vice President and Event Director.  "Over the years it has been routine for us to show great care for our horses, our riders, our spectators and the land, and it is with pride that we can now take this concrete step to show even more care for our environment."

DWM will provide recycling bins located throughout the venue for patrons to use to dispose of recyclable materials. Event volunteers are being trained by the Bluegrass PRIDE (Personal Responsibility In a Desirable Environment) staff on informing patrons of the recycling bins.

Large recycling containers are being used by the more than 175 vendors on site during the event.

The Rolex Kentucky Three-Day Event also will provide DWM with the opportunity to continue planning for recycling and waste management during the 2010 Alltech FEI World Equestrian Games.