Masterfeeds Supports the Canadian Equestrian Team with $10,000 Donation

Tuesday, February 9, 2010

Ottawa, Ontario - Equine Canada is pleased to announce that Masterfeeds, the Official Gold Feed Partner of the 2010 Alltech FEI World Equestrian Games (WEG), donated $10,000 to the Canadian Equestrian Team. Starting in 2009, Equine Canada and Masterfeeds joined forces at major tradeshows including the Spruce Meadows Masters and The Royal Agricultural Winter Fair (RAWF) in their tradeshow area dubbed “WEG Way” to promote the team’s journey to WEG.

At the Royal Agricultural Winter Fair, Masterfeeds used its presence to launch the sale of “Love Bites,” the official horse treat of the Canadian Equestrian Team. This specially formulated treat offers a healthy snack option and helps to support the nutritional needs of today’s performance horses. The treats are available for sale at over 100 Masterfeeds locations across Canada.

Generously, Masterfeeds is directing a portion of the sales from both the official FEI WEG/Masterfeeds merchandise and the horse treats to the Equine Canada Athlete Assistance Fund. The first contribution from the portion of the sale of the clothing and Love Bites was presented to Equine Canada at the Equine Canada Annual Convention Welcome Ceremony on Wednesday, February 4. This fund’s sole purpose is to help realize the dreams of many of our athletes to compete for Canada.

“Masterfeeds is very excited to partner with Equine Canada and raise funds for the Canadian Equestrian Team. This presentation is our first contribution of funds garnered from the sales of official FEI WEG/Masterfeeds clothing and our new official treat of the Canadian Equestrian Team—Love Bites,” said Blair Keeling, Masterfeeds Equine Business Manager. “We look forward to further contributions to assist the Canadian athletes realize their dreams. We ask all horse owners across Canada to join us and support the Canadian Equestrian Team through these unique Masterfeeds initiatives.”

“We are thrilled to have a great partnership with Masterfeeds,” said Equine Canada president, Mike Gallagher. “Please support the CET by purchasing Love Bites and official FEI WEG/Masterfeeds merchandise.”

The Alltech FEI 2010 World Equestrian Games are the world championships of eight equestrian disciplines of dressage, eventing, driving, jumping, vaulting, reining, endurance and para-equestrian recognized by the Fédération Equestre Internationale (FEI). The FEI World Equestrian Games are held every four years, two years prior to the Olympic Games, and are governed by the Fédération Equestre Internationale (FEI). Held at the Kentucky Horse Park from September 25 to October 10, 2010, this will be the first time that the event will be held outside of Europe.

About Equine Canada
Equine Canada is Canada’s national governing body for equestrianism.  A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry.  Equine Canada is recognized by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organization representing equestrian sport and equine interests. For more information about Equine Canada, please visit

About Masterfeeds
Established in 1929, Masterfeeds is an organization of people with the collective purpose of adding value to the lives of our customers, dealers, employees, suppliers, and shareholders. At Masterfeeds, our success in serving the Canadian livestock and poultry industries is based on quality people and products. For additional information about Masterfeeds, please visit

Photo left to right — Masterfeeds Equine Business Manager, Blair Keeling, Equine Canada Manager of Marketing and Communications, Cheryl Tataryn, Equine Canada Marketing Committee Chair, Bill MacGillivray, and Equine Canada president, Mike Gallagher. Photo Credit — Equine Canada