MARS EQUESTRIAN New Presenting Sponsor of Land Rover Kentucky Three-Day Event

Tuesday, March 26, 2019
Posted by


Mars Equestrian.jpg

Lexington, Kentucky - March 26, 2019 - Equestrian Events, Inc. welcomes MARS EQUESTRIAN, a division of MARS INCORPORATED, as the new Presenting Sponsor of the Land Rover Kentucky Three-Day Event - a role that will continue through the 2021 event. The Land Rover Kentucky Three-Day Event Presented by MARS EQUESTRIAN returns to the Kentucky Horse Park, April 25-28, 2019. MARS EQUESTRIAN is also the Presenting Sponsor of the Land Rover/USEF CCI-5*-L Eventing National Championship Presented by MARS EQUESTRIAN.

Now in its 41st year, the Land Rover Kentucky Three-Day Event Presented by MARS EQUESTRIAN (LRK3DE) is a thrilling competition featuring Olympic-level riders and horses from across the nation and around the world in what can best be described as an equestrian triathlon. Known as "The Best Weekend All Year," LRK3DE is a multi-day, highly competitive event in which the world's best horses and riders vie for their share of $400,000 in prize money, as well as a shot at the $350,000 Rolex Grand Slam of Eventing, which is awarded to any rider who wins the LRK3DE, Mitsubishi Motors Badminton, and Land Rover Burghley Five Star Events in succession.

"Having MARS EQUESTRIAN join as the presenting sponsor of the Land Rover Kentucky Three-Day Event is not only exciting for us, but for the sport overall," said Stewart Perry, president of Equestrian Events, Inc. (EEI), organizer of the Land Rover Kentucky Three-Day Event. "MARS is stepping up for three-day eventing and we are grateful they will be a part of this event through 2021."

"MARS EQUESTRIAN is thrilled to be the Presenting Sponsor of the LRK3DE," said Geoffrey Galant - Vice President MARS EQUESTRIAN. "Through this partnership we hope to honor the equestrian legacy of MARS and engage fans with our iconic brands as we work to achieve our vision for horses, pets and people who love them."

"The LRK3DE is truly historic, both within the state of Kentucky and also in the sport of eventing in North America. MARS EQUESTRIAN has been an avid supporter of U.S. eventers and the LRK3DE for many years. We are thrilled to not only have their iconic name behind our Land Rover/USEF CCI5*-L Eventing National Championship, but also to see them presenting this important international three-day event on home soil," said US Equestrian CEO, Bill Moroney. "We are grateful for the support of MARS EQUESTRIAN of this important weekend; they are helping us, EEI, and the competitors of eventing to bring the joy of horse sports to the thousands of spectators that will be in attendance."

LRK3DE recently received the new Five Star status from the FEI after having been a Four Star event since 1998. As of January 1, 2019, it is now one of only six annual Five Star three-day events in the world along with Badminton and Burghley in England; Luhmuhlen in Germany; Pau in France; and Adelaide in Australia. LRK3DE is the only annual Five Star event in the Americas and as the United States' premier event, it also serves as the Land Rover/USEF CCI5*-L Eventing National Championship for the U.S. athletes.