Los Alamitos Scores Well in Sprint Awards
Saturday, June 14, 2003
Los Alamitos Race Course, Cypress, CA, June 14, 2003 - Los Alamitos Race Course won AQHA Sprint Awards for Marketing/Promotional/Publicity Campaign, Affiliate/Track Newsletters, and Internet/Web site categories. Stories written by L.A. Times reporter Bill Christine and The Press-Telegram columnist Doug Krikorian and a radio profile of Blane Schvaneveldt were also awarded coveted Sprint Awards.
A panel of six judges from the racing industry considered the 2003 edition of the Sprint Awards, and winners were chosen in nine categories. The first category was Newspaper/Magazine/Internet Feature Article. The category was judged on content, style, reader interest and journalistic excellence. The winner was "Riding Hope," an article written by Bill Christine and published in the October 4, 2001, edition of the Los Angeles Times. The story profiled Elena Andrade and her husband, jockey Oscar Andrade after Oscar suffered a serious spill at Los Alamitos Race Course.
Given second place in the competitive category was David Wharton's "An E-Ticket Ride". The in-depth profile of Los Alamitos owner Ed Allred was published in the July 26, 2002, edition of the Los Angeles Times. The second category was for Newspaper/Magazine/Internet News Reporting. The articles were judged based on content, style, newsworthiness and clarity. Awarded first place was an article published in the September 28, 2002, Daily Oklahoman.
The third category was Newspaper/Magazine/Internet Commentary. These articles were judged on the choice of material, reader interest and purpose (interpret, advocate or entertain). If the entry editorialized, judges considered sound reasoning and persuasiveness. The winner in this category was The Press-Telegram (Long Beach, California) columnist Doug Krikorian. His column about trainer Janet VanBebber, titled "Quarter Horse success story," was published December 14, 2001.
The fourth category judged Affiliate/Track Newsletters. Entries were judged on graphic presentation and editorial content, according to how the total publication followed its statement of purpose. The winner of the category was "On The Wire," a full-color newsletter distributed by Los Alamitos Race Course. The fifth category judged for the Sprint Awards was Photography and/or Illustration. Entries were judged on originality, creativity, graphic enhancements and professionalism. The winner in this category was Ben Hudson of TRACK Magazine for his photo of a smiling All American Futurity (G1) winner Dennis Hill with the All American trophy reflecting in his glasses.
The next category was Multimedia Single Issue/Edition/Broadcast Television/Radio/Book/Magazine. Two Sprint Awards were given in this category. One of those went to a radio broadcast of "The Horse Show with Rick Lamb." Produced by Rick Lamb and aired on June 29, 2002, the show is titled "Blane Schvaneveldt: Quarter Horse Racing's $47 Million Dollar Man."
The category of Marketing/Promotional/Publicity Campaign was judged on originality, creativity and ability to gain paid or non-paid local regional and/or national media coverage to increase awareness and knowledge of American Quarter Horse activities among readers, viewers and listeners through as many quality mediums as possible. The winner in this category was Los Alamitos Race Course's promotion "Win A Racehorse." Teaming with the Anaheim Angel's baseball team, Los Alamitos was able to promote Quarter Horse racing and draw fans hoping to earn free ownership of a racehorse.
Judges evaluated the entrants in the Internet/Web site category on originality, creativity, interactivity and presentation of information. The winner of this category was Los Alamitos Race Course. Their website can be accessed at http://www.losalamitos.com.
A final award was given to the winner of the Simulcast award. It was awarded to Sam Houston Race Park, with an Honorable Mention given to Los Alamitos Race Course. Award recipients will be invited to an awards banquet in Amarillo, Texas.