(Pictured left to right) Brad Camp, IFA vice president of marketing, Cam McKenzie, Alltech Idaho regional manager, Layne Anderson, CEO, IFA, and Dennis Christensen, IFA category manager, at the launch of IFA as an official partner for the Alltech Official FEI World Equestrian Games™ 2014 in Normandy.
[RIVERTON, Utah] – Intermountain Farmers Association (IFA) has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made on Monday at the IFA Riverton Country Store. This partnership provides IFA a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the Intermountain West the opportunity to be involved in the excitement of the world’s most prestigious equestrian event. “IFA is delighted to be a United States Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Layne Anderson, CEO of IFA. “We are looking forward to continuing our close relationship with Alltech, through the inclusion of the LIFEFORCE FORMULATM pack in our new IFA equine line as well as partnership on nutritional research and product development.”“IFA joins more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to an exciting partnership,” said Geoff Frank, Alltech sales manager of North America.
In October, IFA launched its new line of Conditioner equine feed incorporating Alltech technologies. This innovative range brings a quality feed for every stage of a horse’s life to IFA customers.
The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.