The Horse Of Course Dressage Specialty Store Shows Off Fashionable Side During Fashion Show At GAIG/USDF Region I Championships

Saturday, November 26, 2011
Posted by JRPR




James Houston, Holly Shook, Ashley Perkins, and JJ Tate acted as models for the Fashion Show. The Horse of Course, Inc
James Houston, Holly Shook, Ashley Perkins, and JJ Tate acted as models for the Fashion Show. The Horse of Course, Inc

Lexington, VA  – The Horse of Course, Inc, one of the nation’s premier tack shops specializing in dressage tack, clothing and supplies, showed off their fashionable side during a fashion show at the Virginia Horse Park during the GAIG/USDF Region 1 Championships. The Horse of Course, which opened their doors over 20 years ago, is highly regarded as a one-stop dressage specialty shop. “The Virginia Dressage Society donated money to The Virginia Horse Park in Lexington to upgrade their show office. In celebration of that, The Virginia Horse Park decided to throw a competitor’s party at the Regional 1 Finals to thank them and they asked us to put on a fashion show as entertainment during the party,” said Beth Haist, CEO of The Horse of Course.


The Horse of Course is known for having the best and latest in dressage fashion, and Haist said they had a fantastic time showing off their latest apparel and accessories. “It was a fun fashion show and everyone who attended had a wonderful time,” Haist said. “Our models looked great and it was exciting to show off our latest fashions. We showed off our great selection of women and men’s show coats as well as shadbellies, plus everything else the fashionable dressage rider could want.”

During the fashion show, The Horse of Course models unbridled their horsey personalities with everything from breeches and shirts to gloves and jackets. Fashion apparel from The Horse of Course includes the latest in Pikeur sportswear from Germany, Equine Couture sweatshirts and jackets as well as Gersemi jackets, vests, socks, gloves, polo shirts and sweaters. “We really know how to dress equestrians in the latest styles, so we invite you to visit our website or our mobile store where you can have a fashion show of your own!” Haist said.


The Horse of Course mobile store is a fixture at horse shows across the country. In 2011 they were on the scene in Florida and spotted at the Raleigh CDI, the Kentucky Dressage Association CDI, the USEF National Dressage Championships at Gladstone, Saugerties, New England Dressage Association shows and Dressage At Devon. “We love meeting dressage riders as we travel across the country,” Haist said.

Dressage riders from around the world rely on products and fashions from The Horse of Course, and many of their fashions were on stage during the fashion show at the Virginia Horse Park. “We have an extensive selection of breeches, show clothes, custom shadbellies, as well as a complete selection of dressage tack."




"We also carry the most advanced dressage saddle ever made, The Sommer Flextra Eq and the new Sommer Spezial,” Haist said, adding that her husband, Marty Haist, is a saddler who travels to the shows to service customer’s saddle needs.

Haist said The Horse of Course is also excited to be part of the winter dressage season in South Florida, where they are sponsoring the High Score Award. “Florida is certainly the place to be in the winter. The shows attract the top competition from around the world and we are very excited to be part of it. Sponsoring the High Score Award is a real treat for us and I look forward to meeting and learning about each winner,” Haist said.

The Horse of Course also offers an up-to-date website that allows dressage enthusiasts to make purchases from the comfort of their homes. To learn more about The Horse of Course, visit their website at www.thehorseofcourse.com.