Gucci Paris Masters: A Combination of Style, Sport and Community Spirit

Wednesday, November 12, 2014


Treasure Hunt for Children on the 5th and 6th of December!!
This is not the first time that children have been one of the focuses of the Gucci Paris Masters, one of the most prestigious event of the international indoor show jumping calendar.  Following the renowned “Style & Competition for AMADE” competition, which raises funds for this charity for the protection and well-being of children across the globe, and its famous pony race, this year the Gucci Paris Masters brings equestrian sport to a wider young audience with a fun-filled interactive treasure hunt.

Organised in conjunction with Cheval Magazine, the treasure hunt will take the form of a police investigation that children from primary schools (Ecole Primaire de Tremblay en France), charities (Pas d’Enfants Sans Vacances, Les Petits Princes and Les Restos du Cœur) and the general public will be invited to solve by following a trail of clues in the Prestige Village.  The mission? To find the iconic Gucci Trophy, awarded to the winner of the Gucci Grand Prix, in addition to all the prize money, as both have been stolen. The amateur detectives need to hurry, because if they fail, none of the Gucci Paris Masters competitions will be held and the horses will remain in their boxes!

Here’s how the investigation begins:  the prize money, awarded to the winners of the competitions, has been stolen… along with the trophy. In total, a million dollars have gone missing! The thief got away, but in the chase following the robbery, a security guard managed to snatch a piece of paper from his hands. It seems to be instructions for one of the thief’s accomplices to come and pick up the suitcase of money he hid before running away.

Starting with this clue, the children (aged between 6 and 12) will become budding detectives, armed with an investigation pack as they set off on a quest for the precious suitcase containing the stolen goods.  Inside, the children will find plenty of treasures.

We look forward to seeing you on Friday 5th December in the afternoon (from 2pm to 6pm) and on Saturday 6th December (from 10am to 6pm) at the press conference area in the Prestige Village / Hall 5b of the Gucci Paris Masters, to take part in an activity that’s full of fun, laughs, surprises and community spirit in the run-up to Christmas.

For more

Ponies in the ring!
Other activities will be organised for children, including a fast-paced Shetland pony race!

As an opener for the Gucci Grand Prix, twelve children between the ages of 8 and 12 who have passed the Galop 3 riding diploma will compete in a Shetland pony race, organised in association with the Haras de Jardy. This race always provides a fun, heart-warming show and will delight spectators. Sunday 7th December at 1.45pm

The Haras de Jardy’s website:


About Gucci
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands.

With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured an distributed under license by global industry leaders in these two sectors.

Gucci products are sold exclusively through a network of directly operated boutiques (485 as of September 2014) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchises, and selected department and specialty stores.

Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. For more information about Gucci, please visit

About the Masters Grand Slam Indoor
Created and organized by EEM World, the Masters Grand Slam Indoor is a unique global event concept, inspired by tennis, and designed to bring equestrian Show Jumping to the forefront of the international sporting and social scenes.

Hosted in capital cities across three continents (Europe, Asia and America) the Masters Grand Slam are the most prestigious equestrian events of the indoor Show Jumping season and welcome up to 50,000 spectators to witness spectacular sporting action and entertainment over four days of world-class competitions and show.

Each Masters brings together more than 25 of the best horse-rider combinations on the global Longines ranking list to compete for $1 million in prize money. With an unprecedented broadcast reach to more than 550 million households worldwide, the Masters are the most televised Show Jumping events in the world and offer unparalleled networking and social opportunities for worldwide elites, global institutions, luxury brands, celebrities and industry VIPs.

The Masters Grand Slam Indoor calendar:
Gucci Paris Masters, 4 - 7 December 2014
Longines Hong Kong Masters, 13 - 15 February 2015
Longines Los Angeles Masters, 1 - 4 October 2015

For more information please visit: