Georgetown Artist Paints Her Way into Creative Partnership with Alltech for the Alltech FEI World Equestrian Games 2010™
Tuesday, November 24, 2009
[Lexington, KY] – It began with a fortuitous meeting several years ago at the annual Woodland Art Fair. Deirdre Lyons, director of corporate image and design for global animal health and nutrition company Alltech, was drawn in by the colorfully painted silk scarves, ties, and wraps of Georgetown artist Judy Kushner. Lyons purchased a few gifts for her daughter’s bridal party, and a creative kinship was formed. In Feb. 2009, Lyons approached Kushner at the Kentucky Craft Market in Louisville with a unique proposal. Would Kushner consider creating special scarves with the logo of Alltech’s new equine product, LIFEFORCE? The black and silver of the logo would require Kushner to undertake different methods of application, but she embraced the challenge and successfully explored a process new to her called thermofax screening. This enabled her to manually silk screen the logo image to the hand-rolled, white silk scarves, then hand-paint the scarves and embellish the logo with metallic fabric paint. The resulting works of art were so remarkable that Lyons ordered 100 to be used as gifts for Alltech’s Global Animal Health and Nutrition Partners for the Alltech FEI World Equestrian Games 2010™.
“It is very important to us at Alltech to support fellow Kentucky businesses, and I have a personal passion for supporting women business owners,” said Lyons. “Not only is Judy’s art exceptional, but she is a joy to work with and always completes the pieces promptly and with excellence.”
Kushner’s work will be featured at the Kentucky Experience Pavilion at the Kentucky Horse Park during the Alltech FEI World Equestrian Games. She and Lyons are also working together on the design of Alltech employee apparel for the Alltech Games.
A former bank employee, Kushner decided to pursue artistic endeavors after the birth of her daughter. A friend introduced her to sources where she could find high quality materials. Twenty years later, Kushner now creates 500-1000 hand-painted silk ties, scarves, wraps, and small purses annually. For more information on Kushner and her work, visit http://artistdirectory.ky.gov/craft/fiber/kushner_judy/default.htm.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Founded by Irishman, Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with over 28 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. Headquartered in Kentucky, USA, Alltech trades in 113 countries and has over 1,900 employees worldwide.
Visit the official site of the Alltech FEI World Equestrian Games at www.alltechfeigames.com for complete information about the event. For more about Alltech’s sponsorship and its animal health and nutrition partners, visit www.alltech.com/games.