FEI Reaches Out to Youth Around the World
Friday, August 28, 2009
The FEI is proud to launch its first ever Year of Youth - a yearlong celebration of youth equestrianism – which will run from August 2009 to August 2010 when the Youth Olympic Games will take place in Singapore. For the first time young people will come together overcoming geographical barriers by using a unique online platform delivered by the FEI.
“Equestrian sport is fortunate to have a generation of ambitious and hard working young people emerging onto the international stage,” said FEI President HRH Princess Haya. “We fully intend to find innovative ways to listen to them and celebrate their talent.”
"Our goal for the Year of Youth is to ensure we hear the opinions of the competitors, grooms, fans, volunteers and support teams of all those aged 12 and 21 involved in equestrian sport in order to help us best shape and drive the sport in the future,” FEI Youth Director Nici Kennedy commented. “It is a tremendous opportunity and we are really looking forward to hearing from a great diversity of perspectives."
To achieve this goal and engage with the young people across all disciplines worldwide in an innovative, interactive and fun manner, the FEI has deliberately sought out the latest media most popular with this audience. The Year of Youth activities will be largely taking place online through a dedicated website, which is unlike any other site online. www.feiyearofyouth.org is a central hub for young equestrians to share, learn and grow together. This site, combined with other social media channels and various offline activities, will undoubtedly make this the most unique and inspiring social media campaign in equestrianism to date.
Visit www.feiyearofyouth.org now and help us carry equestrian sport into the future.
Photo caption: FEI President HRH Princess Haya surrounded by young riders at the Alltech FEI European Jumping and Dressage Championships. © Kit Houghton