Equestrian Aid Foundation to Launch Show You Care Program at Summer in the Rockies
Tuesday, June 20, 2017
Wellington, Fla. – Equestrian Aid Foundation will launch their new horse show program, Show You Care, at the Colorado Horse Park’s Week IV of the popular hunter/jumper show series Summer in the Rockies. Equestrian Aid Foundation is the designated charity during Week IV, which runs from June 28-July 2.
“We care about the people who make up our horse community and support the mission of Equestrian Aid Foundation,” said Colorado Horse Park’s chief operating officer, Meg Krueger. “We are proud to host the launch of their Show You Care program at Summer in the Rockies."
Equestrian Aid Foundation Executive Director Louise Smith will be on-site for the official kick-off of the program and will host the exhibitor’s party, sponsored by Tami George Agency/Markel Insurance, Saturday, July 1, immediately following the $60,000 Horseware Ireland Grand Prix. George will also be on hand for the festivities.
“We are all very excited about Show Your Care and we’re grateful to Equestrian Sport Productions and everyone at Colorado Horse Park for their support,” Smith said. “Many thanks to the Tami George Agency and Markel Insurance for their sponsorship. It will help to spread awareness about the Foundation across the country and help more horse people in need.”
Tami George is an avid equestrian and has served the horse community as an agent for Markel since 2002. "Markel Insurance and the Equestrian Aid Foundation serve the same group of committed equestrians, and I am pleased to support their new show program," George said. "Together, our helping hands can make a real difference when horse people need assistance."
The Show You Care program is a simple and impactful way for horse show managers to support the Equestrian Aid Foundation’s mission of helping critically ill and injured horse people—from riders and grooms to judges and ground crew; the very people who populate show grounds day after day.
The program is designed to be uncomplicated. Show managers designate a warmup or schooling class in the hunter and jumper divisions as a Show You Care class. Then the show managers choose a percentage of each entry fee, from 5 to 50 percent, per designated class to donate to the Equestrian Aid Foundation at the end of the show. Because Equestrian Aid Foundation is a nonprofit organization, all donations are tax deductible. Show managers control the depth of their contribution by their selection of the classes and the percentage of contribution.
Upon completing their rounds in a Show You Care class, competitors will receive a green Show You Care lapel ribbon, provided by Equestrian Aid Foundation. Riders are encouraged to wear their ribbons throughout the show and share their photos on social media (hashtags #ShowYouCare and #EquestrianAidFoundation). Winners of a monthly Show You Care social media photo contest will win a prize.
Smith says that she looks forward to the Show You Care launch at Colorado Horse Park, and she encourages other show managers to participate. Caring about seriously injured or ill members of the equestrian community is a great message to send, and Equestrian Aid Foundation promotes supporting competitions in the press, on the web, in email marketing and in our social media.
Interested show managers may sign up now for the Show You Care program for their 2017 summer and fall horse shows. Contact Emily Cleland at Emily@EquestrianAid.or
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