The Business of Being a Rider - Equestrian Management Academy Launches New Platform

Wednesday, December 21, 2022
Posted by Mary Phelps



Equestrian Management Agency has launched an educational academy for all riders with the first course being centred around “The Business of Being a Rider”. It is the first platform of its kind that focuses on the commercial aspects of being a rider and will be developed next year sharing insight and content for the development of new business.

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The EMA Academy –

The Academy launch marks a landmark year for the EMA brand, who has seen the athlete management roster expand with riders such as World Number One and Two in Eventing, Tim and Jonelle Price, through to Team World Champion, Daniel Bachmann Andersen.

The Business of Being a Rider - Nothing Exists Like This On Line

Abby Newell
Abby Newell founder of Equestrian Management Agency - Watch the Video

The first course from the EMA Academy spans the business of being a rider. It covers building your own brand by creating your profile as a professional athlete. This includes managing sponsorship, maximizing the power of social media, producing viable content and all that entails.

“We will constantly add to this course, as things evolve in this ever-changing landscape." states states the Academy leader,  Abby Newell. "Our primary mission and purpose with the Academy are to make education available for every rider, whatever your level and wherever you are in the world. We have an incredible and experienced team working on this.” 

Carl Hester Master Class "Through the Levels" At The World Equestrian Center

Carl Hester Master Class at World Equestrian Center
Carl Hester Master Class at World Equestrian Center ©Mary Phelps

Just two weeks ago, EMA held its first masterclass in the United States at the expanding World Equestrian Center with Carl Hester.This event marked the first endeavour by the agency in the US, since it opened their US office there in June. Plans to continue to expand its events division internationally are in the works for 2023. In 2022, the company consulted and collaborated with key events in 2022, including CHIO Aachen. 

EMA has been the strategic management team behind some of the most upcoming and well- known riders in the sport for approaching ten years, notably Charlotte Dujardin who has been with the company exclusively since 2012.

For Riders at Any Level

They have recently added a new agent to their team, Kyle Holden, with plans to expand the roster further in 2023 They are encouraging any professional rider who has thought of representation and building their commercial careers to approach the company if they wish to learn more about what they offer.

The EMA Academy is for all riders of any level; an educational, online hub where members can learn about what it takes to gain commercial success. The platform is innovative and will form a key part with the EMA Group.

We are so proud to have this venture as part of the EMA Group and look forward to all that comes next for this new community – states EMA Founder, Abby Newell

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The EMA Academy – EMA –