Axel Johnson Group New Presenting Partner for The World Dressage Masters

Monday, February 7, 2011
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Mrs. Antonia Ax:son Johnson
Mrs. Antonia Ax:son Johnson
Oisterwijk – Today the World Dressage Masters announced that the Swedish Axel Johnson Group will be the new presenting partner until 2014. Following a successful try-out as presenting sponsor of WDM Falsterbo in 2010, the Axel Johnson Group decided to expand their partnership to a global level. The next World Dressage Masters presented by Axel Johnson Group, will be held in the United States, [#23764 override="March 10-13 at the Jim Brandon Palm Beach County Equestrian Center" title="March 10-13 at the Jim Brandon Palm Beach County Equestrian Center"] presented by International Polo Club Palm Beach. The Axel Johnson Group, with headquarters in Stockholm (Sweden), is a conglomerate of companies that has a strong presence in Europe and North-America.The Axel Johnson Group is privately owned and headed by Mrs. Antonia Ax:son Johnson. ‘I have been passionate about dressage all my life. Passion is the beginning of everything and is found in all my ventures.
At Axel Johnson we like to believe that entrepreneurship with respect for people, planet and profit has the unique capability to change the world for the better. It is the foundation my companies are built on and the main reason we are successful. I have found the same values in the World Dressage Masters, that we will support as a presenting partner for the next 4 years’.


Anthony M. Kies, CEO of the World Dressage Masters is thrilled. ‘The Axel Johnson Group and the Ax:son Johnson family have been an inspiration for us from the moment they became partners of WDM Falsterbo in 2010. This is a major breakthrough and a true milestone for WDM. I’d like to thank Mrs. Antonia Ax:son Johnson and the Axel Johnson Group on behalf of the whole international dressage community.’

John van de Laar, managing director of WDM explains that with the support of the Axel Johnson Group WDM will be able to take some important steps forward. ‘At the start we have defined different strategic scenarios. The one we’re on now is the positive one, so this is really encouraging. Together with Team EXQUIS, Moorland Investments and Moorland Stables, Nürnberger Versicherungsgruppe and Jerich International we have built a fantastic partner base that will guarantee a sustainable future for WDM.

Part of the contribution of the Axel Johnson Group will be donated to WDM Foundation, which raises means to support projects that will contribute to a sustainable development of international dressage. Furthermore WDM Foundation has a social calendar where it selects projects that combine social support with WDM and the international dressage community.

Please visit www.axeljohnsongruppen.se, www.axeljohnson.se or www.axeljohnson.com (all available in English) for more elaborate information on the group.