Astrid Appels and Eurodressage.com Winners of the Prestigious Aachen Silver Horse Award for Journalism
Wednesday, September 15, 2021
Anyone, who is searching the web for current news from the world of dressage sport, is guaranteed to find what he/she is looking for at eurodressage.com. Founded in the year 2000, the website has been the leading digital platform for dressage news on the Internet with a large readership (500,000 – 800,000 per month) and a huge social media community (304,000 on Facebook /46,000 Instagram). Appels submitted the table of contents for her coverage of the Tokyo Olympic Games, which she has exclaimed to have been "the experience of a lifetime". However her online coverage informs the public in an excellent way, the jury of the online award “The Silver Horse” is now honoring their commitment.
“The Silver Horse” goes to Astrid Appels for eurodressage.com this year, Michelle and Alexander Buchholtz came second, Tina Srowig and Leonie Merheim for @diemitdenpferden third. ARD commentator Carsten Sostmeier was distinguished with the Personality Award.
The renowned prize was an online award recognized for the third year. Equestrian journalism has evolved in the digital format, keeping the sport up-to-date and more personal. The jury examined over 40 submitted entries, including articles by bloggers and onliners as well as editors, athletes, organizers and agencies. The jury based their assessments on the criteria of creativity, quality, user involvement, target group affinity, and the relevance of the submitted entries.
The jury, comprising of the dressage rider, Nadine Capellmann (whose father Kurt Capellmann initiated the distinction on the instigation of Count Leopold von Rothkirch und Trach), Countess Ute Rothkirch and Wolfgang Brinkmann (both from the German Riding and Driving Association), and Michael Mronz (CHIO Aachen) were impressed by the diversity of the entries submitted.
In addition to the Belgian media professional from Eurodressage Astrid Appels, Michelle and Alexander Buchholtz were distinguished with second place for their format “Momo Equestrian”. Tina Srowig, and Leonie Merheim came third with their format “@diemitdenpferden”. The tribute honored the winners in the magical setting of the Main Stadium during the Opening Ceremony of the CHIO Aachen 2021.
In the course of the award ceremony on Tuesday evening, Carsten Sostmeier was also presented with the “Silver Horse” in the category “Personality”. The equestrian sport commentator, who was also recently conferred with the “Sportbild Award”, received the distinction for his both expert and entertaining commentary of the Olympic Equestrian Games in Tokyo.