Alltech FEI World Equestrian Games Information Line Provides Concierge-Style Service to Prospective Visitors

Thursday, July 8, 2010

Lexington, KY – Global interest in the Alltech FEI World Equestrian Games 2010™ is holding strong as the Games prepare to make their American debut in less than 80 days. Tickets have been sold to buyers in all 50 U.S. states and more than 50 countries.
The 16 days of the Alltech FEI World Equestrian Games encompass dozens of ticketed competitions in several stadiums located throughout the 1,200-acre Kentucky Horse Park. To guide ticket seekers in planning their trip, Alltech has established a concierge-style information center within the Games’ 1-888-934-2010 phone line.

Trained Alltech representatives are prepared to guide callers through the ticket options by sharing information about each of the eight world championship sports as well as related activities and entertainment options scheduled throughout the Games.

“We hope prospective visitors will get their first taste of Southern hospitality from our concierge line,” said Dr. Pearse Lyons, president and founder of Alltech. “When callers indicate what days they intend to visit, we can tell them not only what competitions are being held that day but also what entertainment events they can enjoy in the evenings and where they can savor a great Kentucky meal.”

The Alltech Information Center phone number is +1-888-934-2010. It is a toll free number in the United States and may be subject to international call rates outside of the United States.

The information center will be open 24 hours a day from Monday through Saturday. To reach an Alltech Information Center representative, press “1” at the command. Callers can also reach the World Games 2010 Foundation, the organizing committee of the Games, at the same number by pressing “2” or staying on the line for an operator.

The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). For more information on the Alltech FEI World Equestrian Games and to purchase tickets, visit or call 1-888-934-2010. For more about Alltech’s sponsorship of the Alltech FEI World Equestrian Games, visit

Photo Credit:  Dr. Lyons from interview with Diana DeRosaPhoto by Diana DeRosa