Alltech and O.H. Kruse Introduce First Green Feed for Equine in the U.S.

Tuesday, June 23, 2009

Lexington, KY – Alltech and California-based O.H. Kruse launched Green Feed, the animal health and nutrition industry’s first environmentally-friendly equine feed, at the Western States Horse Expo in Sacramento, Calif. This new product has been developed through an Alltech FEI World Equestrian Games 2010™ partnership between Alltech and O.H. Kruse.“We’re excited to do this because it’s the right and diligent thing to do,” said Dave Spaulding, manager of O.H. Kruse.

From its bag to its formulation, Green Feed was designed to enable horses to perform at their peak naturally and with less impact on the land they call home:

•    The bag is made of recyclable materials and is printed with soy-based ink.
•    Green Feed includes a variety of proven, natural technologies to ensure digestive health, boost immune function, and provide optimal mineral balances.
•    The formula includes just the right amount of supplements to decrease the nutrient content wasted into the manure and thereby reduce the risk of ground water contamination.
•    It was also formulated keeping the local availability of ingredients in mind so the carbon footprint and energy waste of transportation is minimized.
•    Grain products are kept to a minimum in the Green Feed to avoid affecting the supply for a hungry world.

“With this Green Feed, you can be confident that you are feeding your horse the very best nutrients while also showing your commitment to preserving nature’s greatest resources for future generations, both people and animals,” said Dr. Pearse Lyons, president and founder of Alltech.

O.H. Kruse represents the first of a select group of companies worldwide who have partnered with Alltech to make Green Feed available to equine enthusiasts. As the catalyst for this responsible project and its development, O.H. Kruse will be the exclusive manufacturer and distributor of the product on the West Coast of the United States. For more information on Green Feed, visit or call (800)729-5787.

Alltech is the proud sponsor of the Alltech FEI World Equestrian Games 2010™ to be held in Kentucky, USA, from September 25 – October 10, 2010, and the Alltech European Championships in Windsor, United Kingdom, from August 25 – 30, 2009. For more information, visit and