67,000 Tickets Already Reserved for Alltech FEI World Equestrian Games
Most Popular - Dressage!

To test a new Ticketmaster reservations system devised for the 2010 games, members U.S. Equestrian Federation were allowed to reserve tickets during two weeks in November. The most popular events were dressage (about 22,000 tickets) and jumping (about 20,000). 67,000 tickets to the Alltech FEI World Equestrian Games were reserved in the two weeks they were available in November. Tickets will be offered to members of other key equestrian groups beginning early next year and will go on sale later to the general public.

They were required to make deposits equal to half the expected ticket price and to reserve tickets to all events in at least one of the eight competitions: dressage, eventing, jumping, driving, endurance, reining, vaulting and para-equestrian.

The program which yielded about $3.2 million in deposits, is a very powerful thing to take back to potential sponsors as evidence of the strong interest in the games.

It is expected that 500,000 to 600,000 tickets to the 16 days of competitions at the Kentucky Horse Park that will determine eight world championships.Tickets were reserved by residents of the 50 states, the District of Columbia, Canada Bermuda, the Virgin Islands and Ireland.

• A third major sponsor, in addition to Alltech and the Rood & Riddle Equine Hospital, will be announced soon, possibly this month.
• A consultant has confirmed that the 7,500-seat outdoor stadium to be built for the games can be expanded to 30,000 seats by adding temporary seating. The finding will help organizers determine how many tickets can be sold for the event.
• So far, 125 of the 350 vendor booths planned for the games have been reserved by 76 businesses and other entities, yielding $312,500 in deposits. The price of the average booth is expected to be $15,000.