Jackson Hole, WY - March 23, 2004- The Event at Jackson Hole Presented by Lexus, to be held at the Spring Creek Equestrian Center in Jackson, Wyoming August 27-29, 2004, has been selected to host a United States Eventing Association (USEA) Gold Cup Series event. Only seven eventing competition venues across the country were chosen to host the Gold Cup Series. The Series offers increased prize money for competitors and the chance to vie for the grand prize purse and title of USEA Gold Cup Series Champion.

"We are excited to have The Event at Jackson Hole (EAJH) be a part of the USEA Gold Cup Series," says Donna Viehman, EAJH organizer. "It is an honor to be one of the seven selected venues out of more than 500 recognized eventing competitions in the United States. The Event at Jackson Hole attracts top competitors and Olympic hopefuls, and the Gold Cup Series will provide even more prestige for the top finishers."

The Gold Cup Series for 2004 will be held at the following events:

Red Hills Horse Trials, Florida - March 12-14
Galway Downs Horse Trials, California - March 26-28
Fair Hill International Horse Trials, Maryland - April 2-4
Stuart Horse Trials, New York - July 23-25
Over the Walls Horse Trials, New York - July 30-August 1
The Event at Rebecca Farm, Montana - July 23-25
The Event at Jackson Hole, Wyoming - August 27-29.

An Olympic sport since 1912, eventing is described as an equestrian triathlon with competition in dressage, cross-country, and show jumping. Dressage tests the horse and rider's ability to perform a series of prescribed classical movements in an enclosed arena, often called the equestrian ballet. During cross-country, horse and rider gallop over natural terrain, jumping a variety of fixed obstacles from sturdy fences to ditches and water complexes. In the show jumping phase, horse and rider jump a course of obstacles in an enclosed arena. Highest level competitors throughout the western United States and Canada will be riding for top prize money at EAJH in August.

Spectators and sponsors can enjoy a weekend of fun while experiencing the thrill of a sport that showcases the bravery and talent of the world's most amazing equine athletes and celebrates the unique partnership between horse and rider. Everyone is invited to the Event at Jackson Hole to see firsthand one of the world's fastest growing equestrian sports. More information on the Event at Jackson Hole can be found on the web site at www.theeventatjacksonhole.com.