Shirley Johnson, owner and operator of A’Dashi announced today she is offering A’Dashi for sale. “It is time for someone else to carry on the A’Dashi tradition, while I crave out more time to spend with my family and my young dressage horse,” explains, Johnson.
Johnson, a self-admitted perfectionist, got the idea for the A’Dashi boutique almost a decade ago. It was her dream to create a boutique that “offered only the very best for those who enjoy the equestrian lifestyle”. A’Dashi debuted in 1997 during the Winter Equestrian Festival. Since then equestrians throughout the United States and Europe have become addicted to Johnson’s unique blend of equestrian necessities and fine European fashions. Along with A’Dashi’s mobile store that has been a constant at the top United States Dressage events, including Devon, the World Cup, WEF and the California dressage circuit, A’Dashi’s home base has been a quaint boutique located in the heart of Wellington.
Johnson, a former US Olympic Festival Medalist and dressage judge, combined her love of horses with her fashion and business sense to spawn A’Dashi, “which was has truly become an icon”. Johnson employed the help of Olympic medalist, Lisa Wilcox, to promote the brand’s European flair. Wilcox, who resides in Europe, has been the store’s fashion model for the past two years. “Lisa helped us identify with our equestrian clientele, while also solidifying our brand as a fashion boutique for the Wellington woman who enjoys a sporty lifestyle,” says Johnson. Johnson’s success formula has created a strong brand and opportunity for the next lucky buyer.
Going into season, it is business as usual for Johnson until A’Dashi is sold. Then Johnson, will join her family in Texas, where she and her husband are building a new home close to her son, daughter-in-law and grandson. Johnson’s mom, Joyce Ferbrache, who has assisted her with A’Dashi, will retire in Texas also. “I am looking forward to spending time my family and also working with my young dressage prospect. He is truly the most talented young horse, I have ever owned,” added Johnson.