In 2006 Alltech, a worldwide leader in animal nutrition stepped up to the plate in an unprecedented support for thewith a ten million dollar title sponsorship. What this meant for Kentucky was a jump start unlike any previous Games in financing, but more importantly the equestrian world has a passionate partner, a company whose founder and president “gets it” and who is spreading his passion and commitment to globally. Dr. Pearse Lyons founder and president of Alltech invited the media to Alltech headquarters for a tour and dinner leaving first time visitors like myself with wide eyes and dropped jaws. But more importantly, for members of the hard working persevering media, Dr. Lyons was clearly a person who cares, understands and appreciates the value of our work and how we all partner to spread the word.
Touring the beautiful buildings at the Alltech Global headquarters provided an insight to the enormity of what this bio technological company is doing for the community, the environment and the world. In the Alltech’s Aquaculture Center we saw large pools with Tilapia fish being raised. In the Center for Nutrigenomics, the first facility of its kind in the world, Alltech is now in a position to study the hidden components of nutritional processes by looking at short-term studies and looking at thousands of parameters at one time. Susanna Elliott, Public Relations for thetook us for a tour of beautifully appointed and immaculate offices, media center and conference room, leaving us all with the impression that for Kentucky, the Kentucky Horse Park, The and equestrian sport have a sponsor who has embraced us, in spite of the fact that the equine division of this company represents just a small fraction of all that they do.
Lyons had just returned from Haiti the day before where Alltech has begun a philanthropic effort. He and his wide Deirdre met us towards the end of the tour of the Alltech headquarters in Nicholasville, Kentucky in the Alltech Pub. He served us his award winning Kentucky Ale. Then in spite of a VIP dinner being held at the Governor’s mansion for the Rolex event that evening, joined us, the members of the media at a private dinner party held at the Alltech owned Connemara Golf Course Restaurant. At the dinner that night was the French Delegation for the 2014 World Equestrian Games, a group from China, members of the WEG Board, and Commissioner of Kentucky Tourism, Michael K. Cooper and Chief Sales and Marketing Officer, Cheryl Hatcher. Dr. Lyons joined us at our table, and sat next to our longtime Olympic and World Equestrian games correspondent, Diana De Rosa. Be sure to take a moment to read the up close and personal interview with Dr. Lyons and Diana.
The impact of the Alltech Games is not a one shot deal. Its legacy is established in Kentucky, the horse capital of the world close to the home base of the global Alltech in Nicholasville, Kentucky. Chris Stafford, of Horse Radio Network attended the Alltech's International Animal Health and Nutrition Industry Symposium . “Dr. Lyons and Alltech know how to do things right.” Chris told DressageDaily. And when Dr. Lyons asked Chris what her impression was she responded. “After participating in the symposium I knew that the World Equestrian Games was in good hands with a partner like Alltech.”
We couldn’t agree more…..