Special Webinar Series for Horse Professionals Kicks Off With A Horse Sales Booster!



Equestrian Professional.com

announces their monthly live horse business webinar schedule for the remainder of 2011. Equestrian Professional's monthly horse business webinars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian sports career goals. From important equine law updates to the latest marketing trends Equestrian Professional’s monthly webinars address the topics and issues that face today's horse business owner. In addition, Equestrian Professional makes the main lecture portion of their live monthly horse business webinars available to all horse professionals free of charge. The webinars are very easy to attend. They are hosted via webcast and can be attended by phone or computer.

The following August through December schedule includes a wide array of interesting horse business topics and outstanding speakers. Attendees are welcome to register for the whole series at www.equestrianprofessional.com/public/1042.cfm or for individual webinars as the sign up sheets become available. Registration for “Smart Sales Skills for Horse Professionals” is open now.

Please Note: Some of the seminars are quite popular and fill up quickly and so it is a good idea to sign up early in order to reserve your space. If you are not a horse professional but would like to attend please contact info@equestrianprofessional.com for availability.

August 15th - Smart Sales Skills for Horse Professionals
Speaker: Jeff Johnson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: Jeff Johnson's former "day job" was to train mainstream business sales teams how to "sell better." His extensive experience as a "sales coach" involved training some of the world’s largest sales forces including such companies as IBM and Pfizer. As co-owner of a dressage sales barn, Jeff adapted these techniques for use in the horse world. Whether you are actively selling horses or simply want to grow your customer base, understanding the sales process is essential for your success. During this seminar Jeff will explain the key principles behind making "the sale" and share techniques for improving your own sales skills. This webinar will "translate" top mainstream sales practices into sensible applications for your horse business.

Members Session - Getting the Customers You Want - Qualifying Equestrian Leads: Time Saving, Profit Generating Tips
Speaker: Jeff Johnson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Sales success often comes down to timing and fit. Not every customer is a good fit for your business (or horse) and even if they are, they may not be ready to make a decision. If you are not sure where the customer stands, it’s hard to make the next move. This session will teach you how to identify the best customers and when they are ready to buy. These skills will not only increase your confidence (and success rate) they will improve your customers buying experience.

September 19th - How Good Riders Get Good - A Lifetime of Insights With Denny Emerson
Speaker: Denny Emerson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: USEA Hall of Fame Inductee and author of "How Good Riders Get Good," Denny Emerson is a wealth of knowledge and one of the most respected horseman, in the equestrian sports community. He will discuss the cross roads and critical decisions that riders must make in their careers in order to truly become "good." This session will be open to both horse professionals and their customers. We expect it to be quite inspirational.

Members Session - Live Q&A and Personal Tips on Equestrian Career Planning
Speaker: Denny Emerson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This members only session will enable our members to engage in some "one on one" discussion with Denny about their own careers.

October 17th - Horse Business People Problems and the Policies that Prevent Them
Speakers: Tonya Johnston and Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: It's no secret that the tough part about the horse business isn't the horses. This lively seminar will discuss the people side of the horse business. Including, how to create policies that prevent problems to begin with and key communication strategies for building healthy, happy, lasting relationships with your customers.

Members Session - Dealing With It for Real - Submit Your Top Horse Business People Problems
Speaker: Tonya Johnston and Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This special members only session will include discussion of real life situations that have been submitted as "case studies" for this seminar.

November 14th - A Look at Recent Equine Lawsuits and How They Affect Horse Professionals
Speaker: Julie Fershtman, Attorney at Law
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: There have been several recent equine cases whose rulings are of interest (and extreme importance) to horse professionals. During this webinar equine law expert Julie I. Fershtman will discuss the key issues (and the legal precedents these cases may set) and what horse professionals can learn from them.

Members Session - Horse Business Exposures and How to Better Protect Yourself
Speaker: Julie Fershtman, Attorney at Law
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This session will take a closer look at some of the most common areas of exposure, the problems that horse professionals face and the steps that can be taken to reduce risk.

December 19th - Rethinking the Horse Business 2011
Speaker: Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: This popular seminar has become an annual event here at Equestrian Professional.com. It is our state of the industry address during which we discuss - the Economy, the Internet and the Horse Industry and how these three things are affecting horse professionals. Each year we bring interesting statistics, reports and food for thought. Sign up early for this one - it tends to fill up quickly!

Members Session - Top Horse Business Marketing Strategies for the New Year
Speaker: Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Kick off the New Year with a BANG. This special members only session will cover the most effective horse business marketing strategies for 2012. From the cutting edge to the tried and true! This session will be packed with great marketing tips and tools. Tank up on rocket fuel and get ready to launch your horse business into a successful New Year.

About Equestrian Professional.com
Equestrian Professional.com is a membership site that provides horse business education, resources and support to horse professionals around the globe. The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.

Equestrian Professional’s open webinars are followed by specials “Members Only” sessions. During the “Members Only” sessions, members are provided with additional information and tools to help them further benefit from the seminar topic. They are also given an opportunity to interact directly with the speakers during the live Q&A and gain access to all past seminar replays as well as many other member benefits.

To learn more about Equestrian Professional visit www.EquestrianProfessional.com or www.equestrianprofessional.com/public/1042.cfm to register for upcoming events. Questions? Please don’t hesitate to contact us directly via phone (800) 910-3578 or email info@equestrianprofessional.com
Special Series for Horse Professionals Kicks Off With A Horse Sales Booster!

Equestrian Professional.com announces their monthly live horse business

webinar schedule for the remainder of 2011. Equestrian Professional's monthly

horse business webinars help horse professionals grow healthier, more

profitable businesses and support them in achieving their equestrian sports

career goals. From important equine law updates to the latest marketing trends

Equestrian Professional’s monthly webinars address the topics and issues that

face today's horse business owner.

In addition, Equestrian Professional makes the main lecture portion of their

live monthly horse business webinars available to all horse professionals free

of charge. The webinars are very easy to attend. They are hosted via webcast

and can be attended by phone or computer.

The following August through December schedule includes a wide array of

interesting horse business topics and outstanding speakers. Attendees are

welcome to register for the whole series at

http://www.equestrianprofessional.com/public/1042.cfm or for individual

webinars as the sign up sheets become available. Registration for “Smart Sales

Skills for Horse Professionals” is open now.

Please Note: Some of the seminars are quite popular and fill up quickly and so

it is a good idea to sign up early in order to reserve your space. If you are

not a horse professional but would like to attend please contact

info@equestrianprofessional.com for availability.

August 15th - Smart Sales Skills for Horse Professionals
Speaker: Jeff Johnson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: Jeff Johnson's former "day job" was to train mainstream business

sales teams how to "sell better." His extensive experience as a "sales coach"

involved training some of the world’s largest sales forces including such

companies as IBM and Pfizer. As co-owner of a dressage sales barn, Jeff

adapted these techniques for use in the horse world. Whether you are actively

selling horses or simply want to grow your customer base, understanding the

sales process is essential for your success. During this seminar Jeff will

explain the key principles behind making "the sale" and share techniques for

improving your own sales skills. This webinar will "translate" top mainstream

sales practices into sensible applications for your horse business.

Members Session - Getting the Customers You Want - Qualifying Equestrian

Leads: Time Saving, Profit Generating Tips
Speaker: Jeff Johnson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Sales success often comes down to timing and fit. Not every customer

is a good fit for your business (or horse) and even if they are, they may not

be ready to make a decision. If you are not sure where the customer stands,

it’s hard to make the next move. This session will teach you how to identify

the best customers and when they are ready to buy. These skills will not only

increase your confidence (and success rate) they will improve your customers

buying experience.

September 19th - How Good Riders Get Good - A Lifetime of Insights With Denny

Emerson
Speaker: Denny Emerson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: USEA Hall of Fame Inductee and author of "How Good Riders Get Good,"

Denny Emerson is a wealth of knowledge and one of the most respected horseman,

in the equestrian sports community. He will discuss the cross roads and

critical decisions that riders must make in their careers in order to truly

become "good." This session will be open to both horse professionals and

their customers. We expect it to be quite inspirational.

Members Session - Live Q&A and Personal Tips on Equestrian Career Planning
Speaker: Denny Emerson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This members only session will enable our members to engage in some

"one on one" discussion with Denny about their own careers.

October 17th - Horse Business People Problems and the Policies that Prevent

Them
Speakers: Tonya Johnston and Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: It's no secret that the tough part about the horse business isn't the

horses. This lively seminar will discuss the people side of the horse

business. Including, how to create policies that prevent problems to begin

with and key communication strategies for building healthy, happy, lasting

relationships with your customers.

Members Session - Dealing With It for Real - Submit Your Top Horse Business

People Problems
Speaker: Tonya Johnston and Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This special members only session will include discussion of real

life situations that have been submitted as "case studies" for this seminar.

November 14th - A Look at Recent Equine Lawsuits and How They Affect Horse

Professionals
Speaker: Julie Fershtman, Attorney at Law
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: There have been several recent equine cases whose rulings are of

interest (and extreme importance) to horse professionals. During this webinar

equine law expert Julie I. Fershtman will discuss the key issues (and the

legal precedents these cases may set) and what horse professionals can learn

from them.

Members Session - Horse Business Exposures and How to Better Protect Yourself
Speaker: Julie Fershtman, Attorney at Law
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This session will take a closer look at some of the most common areas

of exposure, the problems that horse professionals face and the steps that can

be taken to reduce risk.

December 19th - Rethinking the Horse Business 2011
Speaker: Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: This popular seminar has become an annual event here at Equestrian

Professional.com. It is our state of the industry address during which we

discuss - the Economy, the Internet and the Horse Industry and how these three

things are affecting horse professionals. Each year we bring interesting

statistics, reports and food for thought. Sign up early for this one - it

tends to fill up quickly!

Members Session - Top Horse Business Marketing Strategies for the New Year
Speaker: Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Kick off the New Year with a BANG. This special members only session

will cover the most effective horse business marketing strategies for 2012.

From the cutting edge to the tried and true! This session will be packed with

great marketing tips and tools. Tank up on rocket fuel and get ready to launch

your horse business into a successful New Year.

About Equestrian Professional.com
Equestrian Professional.com is a membership site that provides horse business

education, resources and support to horse professionals around the globe. The

site offers a wide array of programs, tools and information to help horse

trainers, riding instructors, breeders, stable operators and professional

riders run profitable businesses and build successful equestrian careers.

Equestrian Professional’s open webinars are followed by specials “Members

Only” sessions. During the “Members Only” sessions, members are provided with

additional information and tools to help them further benefit from the seminar

topic. They are also given an opportunity to interact directly with the

speakers during the live Q&A and gain access to all past seminar replays as

well as many other member benefits.

To learn more about Equestrian Professional visit

www.EquestrianProfessional.com or

http://www.equestrianprofessional.com/public/1042.cfm to register for upcoming

events. Questions? Please don’t hesitate to contact us directly via phone

(800) 910-3578 or email info@equestrianprofessional.com




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