Smart Sales Skills for Horse Professionals - Don't Miss This!

On Monday, August 15, 2011 Equestrian - The Horse Business Site continues its popular horse business webinar series with "Smart Sales Skills for Horse Professionals." This event can be attended via phone or computer and is free to all horse professionals. When it comes to "selling" we've all had good and not so good experiences.  This webinar will unravel the mysteries of the sales process from both the sellers and customers point of view. You'll learn how to make sales more comfortable for both yourself and the buyer. Plus, how to "close the deal" without being pushy. Whether you could sell "ice to Eskimos" or "couldn't sell a free life preserver to a drowning man" - You'll learn key strategies for how to increase your sales success from a professional sales coach who knows the horse business.

Date: August 15th 
Topic Smart Sales Skills for Horse Professionals
Speaker: Jeff Johnson
Time: 5:00 pm Pacific  7:00 Central  8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes

About the Speaker:
Jeff Johnson's former "day job" was to train mainstream business sales teams how to "sell better." His extensive experience as a "sales coach" involved training some of the worlds largest sales forces including such companies as IBM and Pfizer. As co-owner of Impulsion Unlimited Dressage Horse Sales, Jeff adapted these techniques for use in the horse world. Whether you are actively selling horses or simply want to grow your customer base, understanding the sales process is essential for your success. During this seminar Jeff will explain the key principles behind  making "the sale" and share techniques for improving your own sales skills. This webinar will "translate" top mainstream sales practices into sensible applications for your horse business.

"Smart Sales Skills for Horse Professionals" is free to all horse professionals and can be attended via your phone or computer. However, you must register to attend. Please note: These seminars can fill quickly! To register for this webinar click here or go to

About Equestrian

Equestrian is a membership site that provides horse business education, resources and support to horse professionals around the globe.  The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.

Equestrian Professional's open webinars are followed by specials "Members Only" sessions. During the "Members Only" sessions, members are provided with additional information and tools to help them further benefit from the seminar topic. They are also given an opportunity to interact directly with the speakers during the live Q&A and gain access to all past seminar replays as well as many other member benefits.

To learn more about Equestrian Professional visit or check out Equestrian Professional's 2011 Seminar Schedule for upcoming events. Questions? Please don't hesitate to contact us directly via phone (800) 910-3578 or email