Wellington, FL – From the West Coast to the East and everywhere in between, fashionistas know great style is all about staying current and ShowChic Dressage is no different. Summer's cool elegance is reflected in the look, feel and functionality of the premier boutique and website for the dressage world's favorite iconic brands for life in and out of the arena. The new website will bring the edge of high fashion and the value of free shipping throughout the summer. “Fashion is constantly being updated and changed,” says founder and president, Michele Hundt. “Our ShowChic website is now more current than ever with the latest in technology to better serve customers while staying fresh, fun and fashion-forward for dressage riders.” Heather Blitz, Shannon Dueck, and Shannon Peters would agree.
When Blitz, a London Olympic team reserve, US Dressage Pan American Games Gold and Silver medalist, and resident trainer at Donna Cameron's Cutler Farm in Medfield, Massachussetts, she inspired Cameron’s sense of fashion. Blitz’s elegant choice of Animo Italia, whose equestrian apparel is among the show-stopping lines carried by ShowChic, is now one of Cameron’s preferred equestrian fashion lines. Among her favorites? A “beautiful riding shirt” in a pop of fuschia.
Dueck, whose Canadian League World Cup Final win and contributions on its Open European Championships squad helped Canada secure a 2004 Olympic Dressage team berth, believes in classic style, and finds her favorite FITS shirts thanks to ShowChic.
Peters, a FEI dressage rider and popular coach (especially to her Olympian husband, Steffen) knows how important it is to shine in the show ring, so she created the ultimate boot kit, ShowRingShine, to deliver like-new luster to riding style from head to toe.
Make your personal style statement this summer. ShowChic carries the finest in dressage clothes and accessories from Arista, Cavallo, Kentucky, Essex, Animo, Grand Prix, Samshield and Pikeur, plus handmade stock ties and stock pins and delightful gift items. This extensive selection truly makes ShowChic the ultimate destination for dressage riders who want the height of fashion, the latest colors, and the perfect coordinates for their ensembles.
What great accessories are to an equestrienne ensemble, great functionality is to a smoothly operating website. Hundt says the high-tech 'makeover' will lend additional sophistication to customer shopping carts, offer the ease of Paypal processing, and allow the ShowChic team to update the site more frequently as its luxurious inventory changes.
“We are now also carrying FITS, Fior Da Liso polo shirts, and constantly adding new inventory to our current lines of show shirts and breeches,” she adds. “We can't wait to show off what we have found to be the most desirable trends in equestrian apparel!”
Shoppers nationwide are celebrating the new website and ShowChic is going to offer something extra to smile about: free shipping for all purchases of $50 or more starting June 1 and continuing through August 31. Discover the finest in dressage clothing and accessories at www.showchicdressage.com, visit them on Facebook, or call the Wellington boutique at (561) 319-2121.