Lexington, KY - March 3, 2014 - "Kentucky Uncovered," a new pavilion featuring Kentucky businesses and attractions, will be featured at this year's Rolex Kentucky Three-Day Event, Presented by Land Rover, April 24-27 at the Kentucky Horse Park.TOPS in Lexington, Lexington, Kentucky's most influential magazine, has joined with Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event, to host the new attraction and also to produce the Event's official "Entertainment, Shopping, and Dining Guide."
"TOPS MAGAZINE and TOPSINLEX.COM are thrilled to be a promotional partner with one of the most prestigious and entertaining events in Central Kentucky," said Keith Yarber, President/Founder of TOPS In Lex. "The Rolex Kentucky Three-Day Event is one of many reasons Lexington is the Horse Capital of the World. Spectators enjoy amazing athleticism from horses and riders, surrounded by gracious hospitality, and the beauty of the Horse Park."
The Rolex Kentucky Three-Day Event is one of the world's most prestigious equestrian competitions and features the world's best horses and riders vying for their share of $250,000 in prize money as well as a shot at the $350,000 Rolex Grand Slam of Eventing. Aside from the competition, the event features exquisite shopping in the Sponsor Village and International Trade Fair with almost 200 booths and tents displaying designer clothing, artwork, gifts, sport clothing, horse-related items, Event souvenir items and much more.
"More than 60,000 people attend Rolex Kentucky each year, generating more than $14 million of spending in the local community," said Lee Carter, EEI Executive Director. "Kentucky Uncovered and our official Entertainment, Shopping, and Dining Guide will be of great interest to these visitors and both present outstanding opportunities for Kentucky businesses looking to reach them. I can think of no better partner for these exciting attractions than TOPS in Lexington who is tapped into the Central Kentucky community as well as anyone."
"I am delighted to be a part of this partnership between the Rolex Kentucky Three-Day Event and Tops in Lexington, said Lisa Sheehy, TOPS In Lexington Editor. "This exciting new event, Kentucky Uncovered, will showcase all the wonderful Kentucky products, services, restaurants, the high-spirited nightlife and more. This signature event will be the pride of the Bluegrass Region."
Rolex Kentucky is America's only Four Star event, the highest designation of a Three-Day Eventing competition and one that is given only to the Olympic Games, World Championships, and just six annual events around the world.
The Kentucky Reining Cup is held in conjunction with the Rolex Kentucky Three-Day Event and features the Adequan/USEF Open Reining National Championship and World Equestrian Games Selection Trial determining which horses and riders will represent the U.S. in the World Reining Championships at the 2014 World Equestrian Games in Normandy, France this summer.
Equestrian Events, Inc. (EEI) is a non-profit charitable Kentucky corporation that was established initially to produce the 1978 World Three-Day Event Championships at the Kentucky Horse Park. Following the success of those championships, EEI established an annual event which quickly evolved into what is today the only Four Star three-day event in the western hemisphere, the Rolex Kentucky Three-Day Event. The Kentucky Reining cup was incorporated as part of the Rolex Kentucky Three-Day Event schedule in 2011.
Tops Magazine is distributed in more than 350 locations in 10 Central Kentucky Counties and has over 94,000 dedicated, loyal readers. It is rated #1 most read magazine in many of the most key income and age demographics important to advertisers by the Media Audit. The TopsInLex.com website enjoys close to 300,000 unique visitors annually.
Anyone interested in learning more about how to be part of "Kentucky Uncovered" and the Rolex Kentucky Three-Day Event's official "Entertainment, Shopping, and Dining Guide" should contact Teri at 859-543-8677 or Teri@TOPSmarketing.com.
Further information on the Rolex Kentucky Three-Day Event is available at www.rk3de.org or by calling 859-233-2362.