With two horses competing at grand prix and a barn full of clients, Reese’s Koffler-Stanfield is all ready for 2009. She will be moving her operations to the dressage community of White Fences, near Wellington for the winter months.
With her professional career on track, Koffler-Stanfield is busy building her new farm near the Kentucky Horse Park, and has the support of a growing list of sponsors and clients. But with the costs of competing at the FEI Level, the Kofflers developed a great marketing idea. They created a calendar with the help of working student Victoria Trout who donates the photography and helps layout and design.
The 2009 calendar’s theme is on movements and includes a section where you can write in riding goals as well as enjoy tidbits about the different dressage movements. Reese creates the text, and the 2009 calendar is available now. “We try to make it really educational,” Reese says. “There’s a definition of each movement and then a purpose and a picture of the movement. It highlights most of our horses and our students. It really is kind of a training journal calendar.”