The National Reining Horse Association and National Cowboy & Western Heritage Museum

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The National Reining Horse Association and the National Cowboy and Western Heritage Museum have teamed up to create special media awards to be presented during the NRHA Futurity November 23 through December 1.

According to NRHA Media and Publicity Coordinator Cheryl Magoteaux, the four NRHA National Cowboy & Western Heritage Museum Vaquero Media Awards were created to recognize those who have contributed substantially to the reining world through the media. Magoteaux, along with Lycrecia Cunningham, Public Relations Coordinator for the Museum and NRHA Director of Operations and Events Management Chris Potter, worked to create the joint awards.

The Vaquero Media Publication award goes to The American Quarter Horse Journal. " Editor Jim Bret Campbell and his staff have done a tremendous job of covering and profiling reining worldwide in the past year and we're proud to recognize them," stated Magoteaux. She continued, "As reining has moved to the forefront of the western equine world, its progress has been documented in the Journal's pages."

In the electronic category, the Vaquero Media Award winner is Van Alstyne, Texas-based Horseman's Radio Weekly. "This nationwide weekly radio program featuring Jim Campbell has showcased reiners extensively and has appeared on-site at major reining events all over the United States."

The Individual Editorial award goes to Betsy Lynch of Fort Collins, Colorado. Magoteaux commented, "Betsy has been a mainstay in the reining media world - as a freelancer, a writer for the NHRA's official publication, The Reiner, as owner of "Showtime", the NRHA Futurity's daily news publication, and as editor of Performance Horse. Her knowledge of the industry and her enthusiastic direction make her an ideal recipient for this award."

Finally, in the "Behind The Scenes" category, the Vaquero Media award goes to the production staff of Quarter Horse News. "Quarter Horse News is the quickest source of event coverage and industry news for the reining world and it's a massive undertaking to produce this growing publication twice each month," Magoteaux said. "The production team takes the material from the great Quarter Horse News editorial and sales staff and turns it into an attractive end product."

Award recipients, who were chosen by a special committee, will receive a National Cowboy & Western Heritage Museum commissioned Bristol pewter reproduction of Charles Russell's "Bronco Twister" during the National Reining Horse Association Gathering of Legends reception held on Friday, November 30, at noon. The Open and Non Pro Futurity Champions, as well as the Open and Non Pro Freestyle Champions will each receive one of the distinctive pewters during NRHA Futurity week, as well.

Through the cooperative efforts of the NRHA and the National Cowboy & Western Heritage Museum, this year's futurity attendees also get maximum use from their futurity tickets and badges, as they will qualify their carrier for a 10% discount at the Museum Store. Also, 4-H and FFA Youth attending the event will receive complimentary museum tickets.

The partnership between the NRHA and the National Cowboy & Western Heritage Museum is a perfect fit, according to Chris Potter. "The National Cowboy & Western Heritage Museum is dedicated to the preservation of the American west while reining celebrates the traditional western riding skills of the cowboy and his working horse."

Cunningham agreed, "The horse is a common bond between the National Cowboy & Western Heritage Museum and the NRHA. Without the horse, the American west could never have had the necessary strength and spirit to endure. The Museum and the NRHA have joined to reward those who, through the use of media, inform and educate about the same great partnership between horse and rider."

The National Cowboy & Western Heritage Museum, originally named the National Cowboy Hall of Fame, is one of the most unique museums in the world, dedicated to the history and art of the American West. A variety of galleries and exhibits represent a huge range of western art and memorabilia, and special exhibits feature outstanding western individuals from rodeo stars to Hollywood actors. The site of the annual National Reining Horse Association Banquet each May, the museum regularly attracts a national audience glitzy galas like the Western Heritage Awards and Prix de West Invitational Art Exhibition and Sale, as well as special events like the Chuck Wagon Gathering and National Children's Cowboy Festival.

The National Reining Horse Association, headquartered in Oklahoma City, is the governing body of the sport of reining, with over 10,000 members. The organization approves over 345 events worldwide and distributes over $4.6 million in prize money each year.