Cannes - The World Dressage Masters (WDM) and NÜRNBERGER proudly presented their official partnership during the WDM show in Cannes. Just before the start in Cannes talks between WDM and NÜRNBERGER resulted in the conclusion of a three-year partnership between the world's richest dressage circuit and one of Germany’s most distinguished financial companies.
NÜRNBERGER has a long tradition with the NÜRNBERGER Burg-Pokal, the most famous dressage series in Germany. Many European-, World- and Olympic-champions find their roots in NÜRNBERGER Burg-Pokal history. With this new partnership NÜRNBERGER takes the next step in promoting dressage and lives up to its reputation as an equestrian innovator.
Anthony M. Kies, CEO of WDM, is thrilled about this new partnership. “NÜRNBERGER is a dream partner for WDM”, he said. “. I am very happy and honoured that WDM appeals to an international A-class company as NÜRNBERGER. It’s a big compliment for our initiative.”
Camil Smeulders, managing director of WDM is also delighted. “Every day we work very hard to make WDM a success. Our events in Palm Beach (USA) and Munich (GER) have shown that WDM has a very positive effect on our sport. It has far exceeded our expectations. This also goes for the new partnership with NÜRNBERGER. A fantastic partner that definitely will play an important role in our future success!”
WDM Final in Munich (GER)
Starting with the WDM show in Cannes (2009) and ending with the Grand Prix Freestyle to music in Munich (2010), NÜRNBERGER will reward the best rider over these shows with a bonus of 25.000 EURO. PFERD INTERNATIONAL in Munich will therefore be the highest endowed WDM show in 2010.
The Exquis World Dressage Masters (WDM) is a new sports and marketing concept in dressage. WDM is an initiative of equestrian innovator Exquis and international sports marketing agency SportBizz.
The WDM concept likes to give an answer to the problems dressage is faced with nowadays: e.g. lack of price money, lack of TV appeal and lack of professionalism in marketing.
WDM is sponsored by Exquis, Moorland Stables, Moorland Investments and NÜRNBERGER Versicherungsgruppe.
About NÜRNBERGER Versicherungsgruppe
The NÜRNBERGER had a turnover of 4.5 billion EUR in 2008 and employs over 32.000 people. Its head-office is based in Nürnberg, Germany.
NÜRNBERGER is a real innovator company with a top class reputation in the insurance market.