LIVE! Horse Business Hotline To Be Hosted By Equestrian

The horse business has always been tough. However, it used to be that hard work and talent were enough to build a successful career with horses. Now, due to the current economy and the way that the Internet is rapidly changing the "rules" of marketing and business, today's horse business owners are facing a more complicated business environment. Never before has it been so important for horse professionals to stay up to date with the best marketing and business practices. And never before have there been so many questions about how to do this! Announcing The Horse Business Hotline!


Now there is a place where horse professionals can ask their business and marketing questions live and get answers from qualified experts.

For the past two years, Equestrian, a membership website for horse business owners, has been providing horse professionals with up-to-date marketing and business information to help them run their horse businesses more profitably.

Equestrian Professional's popular tele-seminar program has enabled horse professionals around the globe to listen to experts in equine law, accounting, business management, rider sponsorship, sports psychology and marketing. Each seminar has been followed by a short topic specific Q&A. Recently, the Equestrian Professional team decided to host a different type of seminar - an "Ask Us Anything" seminar where listeners could ask any horse business related question they wanted.

"The response was amazing - over 70 questions were submitted in less than an hour! It made us realize how much horse professionals needed a live forum where they could get solid answers to their business and marketing questions." said Elisabeth McMillan, founder of the Equestrian site ..."We provide a lot of wonderful horse business tools and information on the site and in our free tip of the week. But, being able to talk with people and answer specific questions live was really powerful - it left everyone (me included) wanting more."

Equestrian Professional's Horse Business Hotline is an excellent way to get answers in real time to questions like "What is the difference between operating as a sole proprietorship vs. an LLC?" or "What are some low cost marketing options for reaching local customers?" It is also a great place to get suggestions on how to improve your website or to ask any questions you may have about social media and internet marketing. The Equestrian Professional team expects "website review" to be a very popular use of the hotline.

Currently, the calls will be fielded by equine business consultant and founder of the Equestrian website, Elisabeth McMillan and her staff. Many of the regular contributors to the site are expected to participate as well. This would include experts in equine business accounting, marketing, insurance, sports psychology, and law.

The Horse Business Hotline will be available live the last Monday of each month at 5:00 pm Pacific, 7:00 pm Central and 8:00 pm Eastern time beginning November 29th 2010. The hotline will be open for 60 - 90 minutes depending on the number of callers. More call-in days and times will be added as needed.

The Horse Business Hotline is free to all members of Equestrian To learn more about membership or The Horse Business Hotline, please click the link provided or visit

About Equestrian
Equestrian provides horse business education, resources and support to horse professionals around the globe. The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers. For more information please contact Elisabeth McMillan at 931 652 7215 or


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