The HORSETV Channel Named the Official American Channel of the FEI World Equestrian Games 2006

The HorseTV Channel Presents the Most Comprehensive Coverage in U.S. History of the Top Equestrian Competition



Editor's note: For Dressage enthusuaists, here is the chance we have all been waiting for! Full coverage of the Dressage competition has come one step closer to reality. Mary Phelps/Hathaway

Calabasas, California - June 5, 2006 Earlier today The HorseTV Channel announced its broadcast plans for the FEI World Equestrian Games 2006 in Aachen, Germany. The HorseTV Channel’s presentation promises to provide unparalleled coverage of the ultimate equestrian competition with plans to air more than 150 hours of programming as well as live, unedited feed from Aachen for the hardcore WEG enthusiasts willing to brave the multiple-hour time difference.

Photo: At the 2006 Rolex Kentucky Three Day Event, Horse TV Chairman and CEO George Greenberg and Vice President Production & News Director Chris Stafford meet Kentucky Governor Ernie Fletcher.

The HorseTV Channel signed a groundbreaking, multi- year deal with the FEI (Fédération Equestre Internationale), granting exclusive North American broadcast rights to the network for FEI events, including the prestigious FEI World Equestrian Games 2006 from August 20th through September 3rd. WEG is held every four years and as it includes all seven FEI disciplines, is considered the supreme competition in the horse world – even superior to the Olympics. The HorseTV Channel’s agreement with the FEI is particularly significant as few of the FEI events have ever been broadcast outside of the European host country, making the network’s coverage of the entire two weeks of the Games the most comprehensive in United States history.

“The FEI World Equestrian Games is the ideal stage for the world’s greatest equestrian athletes to test their skills, display their extraordinary talents and bring honor to their countries and to equestrian sport,” said George Greenberg, Chairman and CEO of The HorseTV Channel. “As a network dedicated to the equestrian world, we are pleased to provide the American audience with the most extensive presentation of this momentous event ever seen in the United States.”

While programming schedules are subject to modification, The HorseTV Channel’s current broadcast plans include expert equestrian commentators to provide viewers with a unique insider’s perspective and WEG primetime coverage every evening featuring the opening and closing ceremonies, rider interviews, events from all seven disciplines and the medal ceremonies. The network additionally plans to provide viewers with illuminating backstories detailing the competitors' lives and preparation for the Games.

Watch the developing rivalry between the U.S. and German reining teams – the U.S. has dominated in the past, but reining is popular in Germany and on their home turf the Germans intend to grab some of the reining medals the Americans took home from the 2002 Games. Look for the amazing tri-country Endurance course that takes competitors through Germany, Belgium and Holland - a first in the history of the Games. Overall, the U.S. Team picked up three gold, three silver and two bronze medals at the Games in 2002 and hope to add to that number in Aachen.

The HorseTV Channel is the first and only 24/7 television destination taking viewers inside the fascinating world of horses. From silk hats to Stetsons, The HorseTV Channel features a diverse and fun-filled program lineup for the entire family. Viewers experience the full range of the horse world from world-class English and Western competitions, exotic horse travel destinations and classic movies to informational series, breed documentaries and real-life stories. For more information about The HorseTV Channel, visit www.horsetv.com.




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