The Horse of Course Unveils New Look for the 2016 Winter Dressage Season

Beth Haist, The Horse of Course, 2016 winter equestrian season

Beth Haist of The Horse of Course announces new design for her mobile tack store this 2016 winter equestrian season

Wellington, FL - The 2016 winter equestrian competition season has finally arrived, and riders and vendors alike are pulling out all the stops. One of the country’s most-loved tack shops, The Horse of Course, had a makeover for this season in Wellington, Florida, the winter dressage capitol of the world. As an elite supplier of dressage equipment across the country, the mobile tack shop’s new look is sure impress both year-round residents and competitors from around the world who are attending the 2016 Adequan Global Dressage Festival.

“Every year we try to up our game, and being at the Global Dressage Festival, we would like to respect the world class facility that has been created,” said Beth Haist, CEO of The Horse of Course, Inc. Haist founded the company in 1995 to meet the demand for unique, high-quality tack items in the U.S., which she realized after bringing back hard-to-find products for her equestrian friends during frequent business trips to France and Germany.

Twenty years later, The Horse of Course has expanded to a full service tack shop with expertise in dressage and hunter/jumper riding. In addition to its brick-and-mortar establishment in Claremore, Oklahoma, the company boasts an online store and two mobile units which bring a complete selection of quality tack and apparel to the most prestigious show grounds on the east coast. The Horse of Course supplies riders with popular brands such as König, Pikeur, Vespucci, Cavallo, Passler, and Sommer to equip both horse and human. The company has also partnered with experts to design their own innovative saddles and apparel. “We are a company that strives to have long range commitments to our clients and to bring fashion forward products and the latest technology available at the best value,” said Haist.

A proud sponsor of the Adequan Global Dressage Festival, Haist is excited to unveil her company’s new image at the world’s largest international and national dressage circuit. “As we have new products arriving every week from Europe all season, we need a way to spotlight these new products,” she explained. “Currently, we are looking for fresh, upscale displays that better reflect our brand. We are consulting with a talent that has worked for top retail companies such as Neiman Marcus.”

Along with a knowledgeable sales staff that can help riders and competitors find what they need quickly so that they can spend more time in the saddle, The Horse of Course is proud to offer the expertise of two saddle fitters, Marty Haist and James Houston, both of whom trained for years to be the best in the business and continue to expand their knowledge of saddles and saddle repair. They are available for repairs, reflockings, and fittings and typically travel with the dressage mobile units. The company also offers saddle consignment services and free ten-day trials.

With so much to offer, The Horse of Course is the whole package, complete with shiny wrapping. As always, its impeccable reputation and careful attention to the needs of its customers make The Horse of Course mobile unit a must-see for all attending the Wellington show circuit, and the company’s stylish presentation and fresh new displays promise an even more impressive experience for this year’s clientele.

For more information on The Horse of Course’s selection of the quality tack visit www.thehorseofcourse.com or call 888-494-6773.




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