FEI Launches Pictogram Design Competiton


The Fédération Equestre Internationale (FEI), the world governing body for horse sport, is calling on equestrian enthusiasts and designers of all ages around the world to enter its online competition to create new “pictograms” for its disciplines.  The competition, launched today on FEI Facebook and www.fei.org, is open until midnight on 19 April 2012, with no limit on the number of entries per person.

The winning designer, whose submission will inspire the FEI’s brand new pictograms, will receive a prize package including two VIP tickets to a top local FEI event, the latest iPad and an annual subscription to FEI TV, the FEI’s official video platform.  Two runners-up will also receive annual subscriptions to FEI TV and all entries will be featured in a dedicated gallery on FEI Facebook.

The new pictograms, inspired by the winning entry and refined by an international design agency, will be used by the FEI, its 132 National Federations and organisers of global FEI competitions.  “The FEI pictograms are our visual identity,” explained FEI President HRH Princess Haya. “They are universally recognised symbols for our diverse range of equestrian and para-equestrian disciplines. As they are pictures rather than words, they can be understood by everyone anywhere in the world.

“As our sport continues to expand rapidly, we need to refresh these symbols so that they truly epitomise our disciplines and appeal to our increasingly wide international audiences. We are excited to be reaching out to our huge equestrian community as well as welcoming newcomers to our sport to help us create this exciting and new  symbolic identity.”

The new FEI pictograms will replace those currently in use, which were designed for the FEI World Equestrian Games™ 2002 in Jerez de la Frontera (ESP), and will be launched this summer.

All competition information can be found via the FEI’s homepage here and on the FEI’s dedicated Facebook page here.  For further guidance, enquiries can be sent to pictograms@fei.org.




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