EquiFit, inc. Introduces 'Get EquiFitted' Pilot Program for NAJYRC Competitors

Lexington, KY - EquiFit, inc., makers of distinctive high-performance equine products, announces the new 'Get EquiFitted' program for riders at the 2011 Adequan FEI North American Junior and Young Rider Championships presented by Gotham North (NAJYRC) from July 27-31, 2011.

The 'Get EquiFitted' program will be offered to the top-placing Junior and Young Rider Individual Show Jumping competitor who is wearing T-Boots™ throughout the competition, and finishes within the top three of their division. The top-placing horse and rider combination using T-Boots™ in their division who finishes within the top three spots will receive a full EquiFit makeover. This includes front & hind T-Boots, T-Form Non-Slip Saddle Pad™, AgSilver T-Foam StandingWraps™, EquiFit Show Pad, AgSilver Introductory Kit, and EquiFit Rider RainCoat.

"We value and appreciate dedication to the EquiFit brand. NAJYRC is the perfect platform to implement the 'Get EquiFtted' program where we can reach and support the future star athletes and horses of our equestrian sport. NAJYRC is such an important program in the development of future athletes," said Alexandra Cherubini, EquiFit, inc. Founder and President.

About EquiFit, inc.
Beginning with the introduction of the flagship product, ShouldersBack™, a decade ago, EquiFit, inc. has been committed to seeking new ways to help horses and riders perform, recover, be comfortable, and succeed at all levels of the sport. Our unique blend of ingenuity and horse world expertise allows us to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians. The result: distinctive products for high performance both in and out of the ring. EquiFit, inc.'s T-Boot Series™ is the "Official Performance Horse Boot and Leg Wear" of the United States Equestrian Federation (USEF).

For more information call 877-437-8434 or visit EquiFit, inc. online at www.EquiFit.net to review the entire product line which is available at fine equestrian retailers nationwide.

Photo: McLain Ward and Rothchild, Winter Equestrian Festival 2011.