March 12, 2012 - Studies show that 78% of people find local businesses by searching online. Factor in the explosive growth of social media and the word of mouth nature of the horse business, and it's clear that internet marketing cannot be left out of the horse business marketing mix. Which is why equestrianProfessional.com is hosting the Internet Marketing Strategies for Professional Equestrians webinar March 12, 2012. This free webinar, which is sponsored by the Equestrian Social Media Boot Camp, will discuss key aspects of a successful Internet marketing strategy for horse professionals. It will also address some of the new opportunities the Internet presents for horse professionals to reach a much larger audience and, in some cases, to create additional income streams.
Topic: Internet Marketing Strategies for Professional Equestrians
Date: March 12th 2012
Speaker: Chad Mendell
Time: 6:00 p.m. Pacific; 8:00 p.m. Central; 9:00 p.m. Eastern
Format: Simulcast - attend via your phone or computer
Duration: 1 Hour including Q&A
You'll learn how to:
• Get Found Online - Show up on a Page 1 Google Search
• Create a Keyword Strategy - Send the right customers to your website
• Increase Traffic – Free and paid ways to attract a bigger pool of potential customers and build valuable brand awareness
• Improve Conversion - Increase the number of people who become customers or leads after visiting your site
• Develop additional income streams online - The opportunities may surprise you
• Implement time saving systems - Work smarter not harder
Plus, we'll show you real-life examples of horse businesses that are doing a good job online and also new online business models that are working for horse professionals.
About the speaker:
Chad Mendell is the former executive editor of The Horse: Your Guide To Equine Health Care and TheHorse.com where he developed an array of online educational products from videos, newsletters and live webinars. In 2010, he founded CowDog Media, an inbound marketing and web development company focused on helping businesses be more than just a point of purchase for their customers by helping them become an invaluable resource. Additionally, Chad owns Heritage Horse Farm, he is the vice president of the Kentucky Horse Council, and he actively trains and shows reining horses.
Internet Marketing Strategies for Professional Equestrians webinar is free to all horse professionals, but you must register to attend. Sign up today!
Equestrian Professional.com provides horse business education, resources, and support to horse professionals around the globe. The site offers a wide array of programs, tools, and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.