Don't Miss Smart Social Media for Horse Professionals!

If something is worth doing, it's worth doing right. Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. It's inexpensive, works well for businesses that rely on "word of mouth," is an excellent customer relations tool and enables horse professionals to share what they do in a very visual - "next best thing to being there" way. It has also grown and changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits. If you want to get more out of your social media presence, don't miss "Smart Social Media for Horse Professionals 2011."

Event: Smart Social Media Marketing for Horse Professionals
Date: May 16, 2011
Time: 5:00 pm Pacific -7:00 pm Central - 8:00 pm Eastern
Speaker: Elisabeth McMillan
Format: Simulcast - attend via your phone or computer

You'll learn how to:

* Integrate social media into your overall marketing plan - Get optimized for success!
* Create "social media synergy" - Save time and energy while increasing effectiveness!
* Increase your return on investment - Attract more customers, sales and profits
* Develop and execute your plan - Save money with tips about when to "DIY" vs. hire help!

Plus, you'll also learn what's new in Social Media and get the latest news on the next big thing (things) on the social media marketing horizon!

"Smart Social Media for Horse Professionals 2011" is free to all horse professionals and can be attended via your phone or computer. However, you must register to attend. You can learn more about this event and register here.

About the Speaker

Elisabeth McMillan is the editor of Equestrian and an industry expert on Social Media. She has spoken on the topic of social media marketing for UPHA, USEA, The Kentucky Horse Council, and is scheduled to speak at the CHA convention this fall. was also a top 10 finalist in the 2011 ESMA (Equestrian Social Media Awards) in the categories of "Best Use of Facebook" and "Most Informative."

About Equestrian

Equestrian provides horse business education, resources and support to horse professionals around the globe. The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers. hosts monthly seminars/webinars on a wide variety of horse business topics. To learn more about Equestrian Professional's Horse Business Seminar Schedule for 2011 click here or go to