Bitburger is the new partner of the World Equestrian Festival, CHIO Aachen. The contract has initially been signed for three years and also encompasses the FEI European Championships Aachen 2015.
In its capacity as a new official partner, the family company from the Eifel will take over responsibility for serving all beer and mixed beer drinks. As such, the famous slogan “Bitte ein Bit“ will be present at the traditional showgrounds at the Aachen Soers with immediate effect. Bitburger will draw attention to its brand on-site with perimeter and obstacle advertising as well as with the branding on its own products.
“As a partner of the CHIO Aachen, Bitburger will in future add to the overall enjoyment at the World Equestrian Festival with its products. We are proud to support this internationally renowned sporting highlight and contribute towards the guests’ well-being with our products,” explained Dr. Werner Wolf, spokesman of the management of the Bitburger brewery group.
“Bitburger stands for tradition and quality – values that are also communicated by the World Equestrian Festival. We are looking forward to our new partner, who fits in perfectly with the brand environment in Aachen,” stated Michael Mronz, General Manager of the Aachener Reitturnier GmbH.
Boasting over 350,000 spectators every year and prize-money totalling almost 2.7 million Euros, the World Equestrian Festival, CHIO Aachen, is Germany’s biggest sports event. Around 350 athletes from 30 nations travel to the traditional showgrounds at the Aachen Soers with approx. 550 horses. Equestrian competitions have been organised in Aachen since 1898, the foundation year of the organising company, the Aachen-Laurensberger Rennverein. International competitions have been staged there since the mid-1920s. This year, the format of the World Equestrian Festival, which is being held on the last weekend in May, has been reduced down to three days due to the FEI European Championships Aachen 2015 (August 11th-23rd).