Oisterwijk – Today the World Dressage Masters announced that the Swedish Axel Johnson Group will be the new presenting partner until 2014. Following a successful try-out as presenting sponsor of WDM Falsterbo in 2010, the Axel Johnson Group decided to expand their partnership to a global level. The next World Dressage Masters presented by Axel Johnson Group, will be held in the United States, [#23764 override="March 10-13 at the Jim Brandon Palm Beach County Equestrian Center" title="March 10-13 at the Jim Brandon Palm Beach County Equestrian Center"] presented by International Polo Club Palm Beach. The Axel Johnson Group, with headquarters in Stockholm (Sweden), is a conglomerate of companies that has a strong presence in Europe and North-America.The Axel Johnson Group is privately owned and headed by Mrs. Antonia Ax:son Johnson. ‘I have been passionate about dressage all my life. Passion is the beginning of everything and is found in all my ventures.
Anthony M. Kies, CEO of the World Dressage Masters is thrilled. ‘The Axel Johnson Group and the Ax:son Johnson family have been an inspiration for us from the moment they became partners of WDM Falsterbo in 2010. This is a major breakthrough and a true milestone for WDM. I’d like to thank Mrs. Antonia Ax:son Johnson and the Axel Johnson Group on behalf of the whole international dressage community.’
John van de Laar, managing director of WDM explains that with the support of the Axel Johnson Group WDM will be able to take some important steps forward. ‘At the start we have defined different strategic scenarios. The one we’re on now is the positive one, so this is really encouraging. Together with Team EXQUIS, Moorland Investments and Moorland Stables, Nürnberger Versicherungsgruppe and Jerich International we have built a fantastic partner base that will guarantee a sustainable future for WDM.
Part of the contribution of the Axel Johnson Group will be donated to WDM Foundation, which raises means to support projects that will contribute to a sustainable development of international dressage. Furthermore WDM Foundation has a social calendar where it selects projects that combine social support with WDM and the international dressage community.