Alltech Names Direct Action Company an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games 2010™


Dover, OH – Alltech, a global leader in animal health and nutrition, has named Direct Action Company (dac®) an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games 2010™. The company joins more than 65 global partners who have united with title sponsor, Alltech, in a collaborative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.

“For more than 25 years, the Direct Action Company has been a trusted business partner of Alltech,” said Dr. Pearse Lyons, founder and president of Alltech. “We are very pleased to announce them as an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games.”  

“Partnering with the 2010 Alltech FEI World Equestrian Games will only advance dac in its goal of strengthening its leadership in the animal vitamin and mineral industry,” said Randy Jacobs, co-owner of the Direct Action Company. “The opportunity to serve as an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games is one that we are proud to accept. It truly makes a world of difference.”   

The Direct Action Company, Inc began in 1983 with a product called Direct Action. This product was based on a then “new” feed technology called chelation, in which a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, dac continues to provide its customers with a wide-range of products that enhance the performance of their animals, whether pleasure or performance.  

The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.  

The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.  

Tickets have already been sold to enthusiasts in all 50 U.S. states and 50 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.

Photo Credit:  Russell Gilliam of Alltech congratulates the DAC team on their partnership for the Alltech FEI World Equestrian Games.




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