Byars, Oklahoma - Since its inception two years ago, the National Reining Breeders Classic Media Award has become one of the most prestigious honors of its type in the western equine industry. For the first time, with dual awards for 2002, the designation goes international.
Co-award recipients for 2002 are GMC America's Horse and the Italian publication, ANCR Reiner & Quarterworld.
"We're thrilled with the attention the media world has given the NRBC. From the beginning, the coverage we've enjoyed form both print and electronic media has been an important factor in our success, stated NRBC media Coordinator, Cheryl Magoteaux. "This year, we were able to award joint winners and both recipients will receive the signature Aysha Hoffman framed print that has become the hallmark of the award."
The 2002 NRBC Media Awards will be presented during the Saltgrass Steak House National Reining Breeders Classic, April 17-21 in Katy, Texas.
GMC America's Horse, the American Quarter Horse Association's signature weekly television program, has featured the NRBC since its inception with programs highlighting not only the Open and Non Pro competition, but the US Equestrian Team reining trails held during the show, as well.
ANCR Reiner & Quarterworld did not let being located an ocean away affect its ability to cover the world's highest added money reining. The only Italian magazine dedicated to American equitation and western riding shows, ANCR Reiner & Quarterworld reserves a special section in each issue for reining coverage. This year, a beautiful ten-page full-color spread gave a new perspective to the Saltgrass Steak House National Reining Breeders Classic.
The National Reining Breeders Classic is the most successful stallion incentive program in reining history. In just four years, the NRBC has grown to include over 220 subscribed stallions and over 6,700 enrolled foals, and the payout at the 2001 Saltgrass Steak House National Reining Breeders Classic was over $630,000. For information on the NRBC, visit the web site at www.nrbc.com or call 580-759-3939.